A Brazilian billionaire named Chiquinho Scarpa shocked the world ,when he announced he would bury his luxury Bentley Continental Flying Spur, worth around half a million dollars, in a grave so he could supposedly drive it in the afterlife. He organized a dramatic public “car funeral” event with media coverage, where the expensive black car was slowly lowered into a dug pit on his property while crowds watched in disbelief. Many people reacted with anger and outrage, calling it an extreme waste of money at a time when so many face hardship. However, just before the burial was complete, Scarpa stopped the process and revealed the truth: it was never meant to happen. The entire stunt was carefully planned to draw attention to the importance of organ donation during Brazil’s National Organ Donation Week. He explained that people were horrified at the idea of “burying” a valuable car, yet they often ignore or “bury” the chance to donate organs that could save multiple lives after death. This powerful message encouraged people to sign up as donors and discuss their wishes with family, and reports showed that organ donor registrations increased significantly in the following weeks as a result of the campaign.
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