yihe

On parle souvent de @CZ , mais on oublie parfois que Binance a une co-fondatrice qui voit les choses différemment. @Yi He vient de passer co-CEO, mais quand on lui demande son vrai rôle, sa réponse est simple : « Je suis la responsable du service client ».
C'est cette mentalité qui a permis à la plateforme de franchir le cap historique des 300 millions d'utilisateurs. Voici ce qu'il faut retenir de sa vision pour nous, les utilisateurs :
L'humain avant l'algorithme
Le plus gros défi de Binance aujourd'hui, ce n'est pas le code ou les serveurs, c'est de trouver des gens qui ont à la fois le talent et l'intégrité. Dans ce milieu, il est facile de se perdre. Sa priorité ? Garder une plateforme équitable, où un petit porteur a les mêmes chances et la même protection qu'une énorme institution.
Le chaos du marché est un filtre
Oui, les chutes de prix font mal. Mais pour Yi He, c'est là qu'on voit qui est là pour la tech et qui est là pour le casino. La crypto est en train de faire à la finance ce qu'Internet a fait aux médias : une révolution de la transparence et de l'efficacité. On est encore au début de la convergence avec le monde traditionnel.
Régulateurs et utilisateurs : même combat ?
On oppose souvent la crypto à la régulation. Pour elle, c'est une erreur. L'objectif final est le même : protéger l'utilisateur. Le rôle de Binance est de faire le pont, de traduire le langage des "Degens" pour qu'il soit compris par les autorités, sans sacrifier l'innovation.
En gros, derrière les chiffres et les graphiques, il y a une équipe qui sait que sa survie dépend de notre confiance. C'est un rappel nécessaire : dans un marché volatil, la seule constante doit être la protection de ceux qui font vivre l'écosystème.
300 millions, c'est énorme, mais on est encore loin du compte. Selon vous, qu'est-ce qui bloque encore les gens pour passer le cap de la crypto en 2026 ?
#BinanceSquare #Yihe #BinanceCEO #CryptoVision Yi He

When people think of Binance, the first name that comes to mind is Changpeng Zhao. But behind the scenes, Yi He has quietly been the force making sure the empire doesn’t crumble. She’s the co-founder who steps up when the stakes are highest, keeping the team steady and the company growing.
From Humble Beginnings
Yi He grew up in a poor village in Sichuan, China. Life was tough — no clean water, scarce electricity, and her father passed away early. But he left her a priceless gift: a bookshelf. Through books, she discovered the world beyond her village.
Even though she initially studied education to become a teacher, curiosity pulled her in another direction. She became a TV host, and that early leap taught her an important lesson: credentials aren’t everything; mindset and timing are what matter.
Early Bet on Crypto
In 2013, while Bitcoin was still seen as a scam, Yi He saw opportunity. She joined OKCoin as Head of Marketing and met CZ. Years later, when CZ was building Binance, Yi He agreed to join — famously saying: “I’m expensive. You can’t afford me.” But she came on board, ready to handle marketing, community, and growth while CZ focused on systems.
They became partners in life and work, raising three kids while building one of crypto’s most intense companies. CZ designs, Yi He executes — together forming a “steel alliance.”
The Operator Behind Binance’s Rise
Yi He isn’t about titles. She’s about action. She handles crisis management, team coordination, and culture, keeping Binance steady even in storms. While CZ builds, Yi He makes sure the engine runs smoothly. Reports suggest she controls at least 10% of Binance’s equity, and in December 2025, she was appointed Co-CEO alongside Richard Teng.
Her Mindset: Risk, Responsibility, Resilience
Yi He grew up with nothing, so she’s not afraid to lose. She believes most suffering comes from chasing others’ dreams — she follows her own. Crypto is like a chessboard: you can lose pieces, but never your conviction.
She also proves that ambition and family can coexist. Returning to work after childbirth, she shows that motherhood doesn’t mean giving up on dreams — it’s all about choices, not sacrifices.
Why Yi He Stands Out
From rural poverty to running a multi-billion-dollar empire, Yi He’s story is one of persistence, responsibility, and fearless execution. In a volatile industry where many fade fast, she thrives because she sees clearly, acts decisively, and refuses to wait for permission.
💡 What do you think about Yi He’s journey? Could you imagine thriving in crypto with the same clarity and courage she shows every day?
#Binance #YiHe #cryptoqueen $BTC $ETH $BNB

Yet, standing quietly at the center of many decisive moments is Yi He — a co-founder who rarely seeks the spotlight, but consistently steps forward when the stakes are highest.
When Binance faced regulatory storms and relentless media scrutiny, Yi He was the one managing crises, stabilizing operations, and steering the exchange through its most fragile periods. To understand how Binance grew into a multi-billion-dollar empire, it’s impossible to overlook her journey, mindset, and leadership philosophy.
The Starting Line: Yi He’s Early Life
Yi He was born in a poor rural area of Sichuan, China. Electricity and clean water were scarce, and her father passed away early, leaving the family in difficult circumstances. His greatest legacy, however, was not money, but a bookshelf. As a teacher, he left behind a personal library that became Yi He’s window to the outside world.
While other children were confined to farm work, Yi He immersed herself in books. That habit shaped her independence of thought and her refusal to accept limitations imposed by background or circumstance.
Initially, she followed her mother’s wishes and studied education, preparing to become a teacher. But her curiosity and creative instinct pulled her elsewhere. On a whim, she auditioned for a television host role. Despite lacking formal training, her natural presence and sharp thinking earned her the job, transforming a rural schoolteacher into a familiar face on a travel-focused TV channel.
Her early life delivered a simple lesson she would repeat many times later: credentials don’t define how far you can go — attitude and timing do.
Entering Crypto Before It Was Popular
In 2013, when Bitcoin was hovering near $1,000 and widely dismissed as a scam, Yi He saw something different. Through a chance meeting with early crypto investors, she was invited to join OKCoin as Head of Marketing, at the time one of China’s largest Bitcoin exchanges.
Choosing crypto in 2013 meant stepping into uncertainty. For Yi He, that risk was precisely the opportunity. It was a space where early movers could define the rules instead of following them.
It was also at OKCoin that she met Changpeng Zhao. In 2014, Yi He, already a rising star within the company, hired CZ as CTO. At that time, he was just another engineer looking for traction.
Their paths crossed again in 2017, when CZ left to build Binance. Knowing he lacked marketing and community-building strength, he approached Yi He for help. Her response became legendary: “I’m expensive. You can’t afford me.”
Only after CZ persistently demonstrated the potential of Binance and BNB, just before the ICO, did Yi He agree — with one condition: “Go build it. I’ll handle the rest.”
Although never legally married, Yi He and CZ became life partners in every practical sense, raising three children together while running one of the most intense businesses in crypto. Their bond formed what many insiders describe as a “steel alliance”: CZ focused on systems and strategy, Yi He on people, execution, and growth.
Yi He’s Role in Binance’s Ascent
If CZ is the architect, Yi He is the operator. She is known for stepping directly into daily execution, handling internal coordination, culture, and crisis management. Titles matter little to her. As she once put it, leadership is defined by who stands at the front when the storm hits.
Binance’s dominance is not only the product of code or trading engines. Much of it comes from Yi He’s ability to align teams, maintain morale under pressure, and keep the organization close to its users even during existential threats.
Over time, the crypto community began to recognize her as one of the most influential women in the industry. While her exact net worth is undisclosed, reports from major outlets suggest she controls at least 10% of Binance’s equity.
In December 2025, Yi He was officially appointed Co-CEO alongside Richard Teng, marking her formal return to the executive forefront after CZ stepped down. Alongside this role, she continues to oversee YZi Labs, formerly known as Binance Labs.
Life Philosophy: How Yi He Thinks About Success
Growing up with nothing gave Yi He an unusual advantage: she is not afraid of losing. She has often referenced the idea of “mimetic desire,” the belief that most suffering comes from chasing dreams borrowed from others. For her, winning is a bonus. Failure is an expected part of progress.
She views crypto as a chessboard. You can lose pieces, but you must never lose conviction.
Yi He is equally uncompromising in her personal life. She returned to work almost immediately after childbirth, openly rejecting the idea that motherhood and ambition must conflict. To her, both career and family are deliberate choices, not sacrifices imposed by circumstance.
In relationships, she believes only strong individuals can walk together for the long term. It is a pragmatic, unapologetic worldview — fitting for someone often described as crypto’s queen, carrying both power and pressure in equal measure.
A Journey Defined by Responsibility
By conventional standards, Yi He started from a disadvantage: rural poverty, early loss, and no elite credentials. Yet she repeatedly chose uncertainty over comfort — leaving teaching, entering crypto early, and standing firm during Binance’s most dangerous moments.
What separates Yi He is not wealth or title, but perspective. She doesn’t complain about starting points or wait for permission. She accepts risk and takes responsibility for outcomes.
In an industry as unforgiving as crypto, where late arrivals are quickly forgotten, Yi He’s story offers a clear reminder: no one remains invisible forever if they are persistent, resilient, and clear-minded enough to see the path through to the end.
How do you view the path Yi He has chosen — and her way of surviving, and thriving, in one of the most volatile industries in the world?
#Binance #wendy #YiHe $BTC $ETH $BNB

Behind Binance’s rise to the top of the crypto world, most people immediately think of Changpeng Zhao. Yet, standing quietly at the center of many decisive moments is Yi He — a co-founder who rarely seeks the spotlight, but consistently steps forward when the stakes are highest.

When Binance faced regulatory storms and relentless media scrutiny, Yi He was the one managing crises, stabilizing operations, and steering the exchange through its most fragile periods. To understand how Binance grew into a multi-billion-dollar empire, it’s impossible to overlook her journey, mindset, and leadership philosophy.
The Starting Line: Yi He’s Early Life
Yi He was born in a poor rural area of Sichuan, China. Electricity and clean water were scarce, and her father passed away early, leaving the family in difficult circumstances. His greatest legacy, however, was not money, but a bookshelf. As a teacher, he left behind a personal library that became Yi He’s window to the outside world.

While other children were confined to farm work, Yi He immersed herself in books. That habit shaped her independence of thought and her refusal to accept limitations imposed by background or circumstance.
Initially, she followed her mother’s wishes and studied education, preparing to become a teacher. But her curiosity and creative instinct pulled her elsewhere. On a whim, she auditioned for a television host role. Despite lacking formal training, her natural presence and sharp thinking earned her the job, transforming a rural schoolteacher into a familiar face on a travel-focused TV channel.
Her early life delivered a simple lesson she would repeat many times later: credentials don’t define how far you can go — attitude and timing do.
Entering Crypto Before It Was Popular
In 2013, when Bitcoin was hovering near $1,000 and widely dismissed as a scam, Yi He saw something different. Through a chance meeting with early crypto investors, she was invited to join OKCoin as Head of Marketing, at the time one of China’s largest Bitcoin exchanges.

Choosing crypto in 2013 meant stepping into uncertainty. For Yi He, that risk was precisely the opportunity. It was a space where early movers could define the rules instead of following them.
It was also at OKCoin that she met Changpeng Zhao. In 2014, Yi He, already a rising star within the company, hired CZ as CTO. At that time, he was just another engineer looking for traction.
Their paths crossed again in 2017, when CZ left to build Binance. Knowing he lacked marketing and community-building strength, he approached Yi He for help. Her response became legendary: “I’m expensive. You can’t afford me.”
Only after CZ persistently demonstrated the potential of Binance and BNB, just before the ICO, did Yi He agree — with one condition: “Go build it. I’ll handle the rest.”
Although never legally married, Yi He and CZ became life partners in every practical sense, raising three children together while running one of the most intense businesses in crypto. Their bond formed what many insiders describe as a “steel alliance”: CZ focused on systems and strategy, Yi He on people, execution, and growth.
Yi He’s Role in Binance’s Ascent
If CZ is the architect, Yi He is the operator. She is known for stepping directly into daily execution, handling internal coordination, culture, and crisis management. Titles matter little to her. As she once put it, leadership is defined by who stands at the front when the storm hits.
Binance’s dominance is not only the product of code or trading engines. Much of it comes from Yi He’s ability to align teams, maintain morale under pressure, and keep the organization close to its users even during existential threats.
Over time, the crypto community began to recognize her as one of the most influential women in the industry. While her exact net worth is undisclosed, reports from major outlets suggest she controls at least 10% of Binance’s equity.
In December 2025, Yi He was officially appointed Co-CEO alongside Richard Teng, marking her formal return to the executive forefront after CZ stepped down. Alongside this role, she continues to oversee YZi Labs, formerly known as Binance Labs.

Life Philosophy: How Yi He Thinks About Success
Growing up with nothing gave Yi He an unusual advantage: she is not afraid of losing. She has often referenced the idea of “mimetic desire,” the belief that most suffering comes from chasing dreams borrowed from others. For her, winning is a bonus. Failure is an expected part of progress.
She views crypto as a chessboard. You can lose pieces, but you must never lose conviction.
Yi He is equally uncompromising in her personal life. She returned to work almost immediately after childbirth, openly rejecting the idea that motherhood and ambition must conflict. To her, both career and family are deliberate choices, not sacrifices imposed by circumstance.
In relationships, she believes only strong individuals can walk together for the long term. It is a pragmatic, unapologetic worldview — fitting for someone often described as crypto’s queen, carrying both power and pressure in equal measure.
A Journey Defined by Responsibility
By conventional standards, Yi He started from a disadvantage: rural poverty, early loss, and no elite credentials. Yet she repeatedly chose uncertainty over comfort — leaving teaching, entering crypto early, and standing firm during Binance’s most dangerous moments.
What separates Yi He is not wealth or title, but perspective. She doesn’t complain about starting points or wait for permission. She accepts risk and takes responsibility for outcomes.
In an industry as unforgiving as crypto, where late arrivals are quickly forgotten, Yi He’s story offers a clear reminder: no one remains invisible forever if they are persistent, resilient, and clear-minded enough to see the path through to the end.
How do you view the path Yi He has chosen — and her way of surviving, and thriving, in one of the most volatile industries in the world?
#Binance #wendy #YiHe $BTC $ETH $BNB