#TrumpAtDAS

I don't know how this version of the Trump administration is going to pan out. You don't, either.

More important for the ad business: People who make and sell things also don't know, which means they're likely to be more cautious when it comes to spending. Which means they may be looking to cut back on advertising.

And that explains why Brian Wieser, a longtime ad industry executive, has lowered his spending forecast for 2025. A few months ago, Wieser's Madison and Wall firm had thought the US ad business would grow by 4.5% this year. Now they've knocked