BLUFF, a social-focused betting and entertainment platform, has successfully raised $21 million in a funding round led by blockchain investment firm 1kx, along with other prominent investors. According to NS3.AI, the platform has already garnered over 600,000 sign-ups and facilitated 125 million bets during its beta phase. BLUFF aims to provide a fast, transparent, and player-oriented betting experience. Supported by experienced executives from major betting companies, the platform plans to expand quickly and introduce innovative betting formats that integrate social and real-time elements.

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