The competition among ETF issuers for the leading position is heating up, with the current top issuer facing challenges to maintain its status. FactSet posted on X, highlighting the dynamics in the U.S. ETF market, including assets under management (AUM), fund flows, and new launches. The analysis provides insights into the shifting landscape as issuers vie for dominance in the sector. The report underscores the competitive nature of the market, where strategic moves and investor preferences play crucial roles in determining the leaders. As the industry evolves, issuers are adapting to changing conditions to secure their positions.

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