CarMax has appointed Keith Barr as its new Chief Executive Officer, aiming to modernize the company and boost its performance. Bloomberg posted on X, highlighting Barr's previous role as the head of InterContinental Hotels Group, where he was recognized for his leadership in innovation and growth. CarMax is looking to leverage Barr's expertise to navigate the evolving automotive retail landscape and strengthen its market position. The company anticipates that Barr's strategic vision will drive significant improvements in operational efficiency and customer engagement.