Binance Alpha is the crypto exchange’s innovation platform to help users access emerging Web3 tokens before full listings. Binance Academy+2Coin Bureau+2 Initially part of the Binance Wallet, it has since evolved into a fully integrated feature within the Binance app — allowing users to buy “Alpha tokens” using their Spot or Funding accounts, without needing a separate Web3 wallet. Coin Bureau+1

The service works thus: Binance curates early-stage blockchain projects that show community interest, traction and growth potential. These appear for a limited time under the “Alpha” tab, often accompanied by countdowns and promotional campaigns. Binance Academy+1 Traders can access them via “Quick Buy”, a streamlined purchase mechanism that handles chain selection, slippage and MEV protection. Binance Academy+1

For participants, the appeal lies in early access and potential upside — but with correspondingly higher risk: these projects may be less established and are not guaranteed to be listed on the main exchange. Reddit+1 To incentivize engagement, Binance Alpha uses a points-system (“Alpha Points”) and runs trading / airdrop campaigns with rewards.