Get out of your niche before it kills you
One of the hardest lessons as a creator is realizing that the thing that made you grow
is the same thing that can trap you.
I’ve been there.
Quick context:
in 2023 I spent almost all my time writing about Polygon and its NFT ecosystem.
I grew fast.
Met a lot of people.
Built a name around that narrative.
But over time, the story died.
It never really exploded, and eventually the attention moved on.
So the real question hit me:
What do you do when people only know you for that one thing?
My solution was simple, but uncomfortable.
I kept the same format.
The same style (threads).
But I started talking about other topics.
The goal was to see if I could make myself the niche.
Call it personal branding if you want.
Because if people only follow you because you’re the Polygon guy
or the xyz guy who talks about one thing,
you’re holding a double edged sword.
Either:
- the niche grows and carries you with it
or
- the niche dies, and you die with it
Reinvent yourself.
Become your own niche
