#PEPE‏

$BTC

Pepe (PEPE) fell 10.71% in 24h, underperforming the broader crypto market (-0.06%). Today’s drop contrasts with its 52% monthly gain, driven by profit-taking, technical resistance, and sector rotation.

Profit-Taking & Whale Activity – Shorts liquidated $2.99M fueled a 6% rally, but whales sold 2.86T PEPE since late December.

Technical Rejection – Failed to hold $0.00000650 support, triggering sell-offs near Fibonacci resistance.

Meme Coin Rotation – Capital shifted to newer meme tokens despite sector-wide gains.

Deep Dive

1. Profit-Taking After Rally (Bearish Impact)

Overview:

PEPE surged 6% on January 14 amid $2.99M short liquidations (CoinMarketCap), but gains reversed as whales sold 2.86T PEPE since December 29 (Steph_iscrypto).

What this means:

The squeeze created a “bull trap” – short-term longs exited after the spike, while whale distributions added downward pressure. With PEPE still up 52% monthly, traders locked in gains ahead of key resistance.

What to look out for:

On-chain whale wallets (e.g., movements to exchanges like Binance) and derivatives funding rates (currently neutral at +0.00059427%).

2. Technical Resistance at $0.00000650 (Mixed Impact)

Overview:

PEPE rejected the 23.6% Fibonacci level ($0.0000063664) and failed to hold $0.00000650 support, a key psychological zone. The 7-day RSI (57.86) cooled from overbought levels.

What this means:

Traders viewed the $0.00000650-$0.00000680 range as a profit-taking zone, aligning with December 2025 swing highs. The loss of $0.00000650 triggered algorithmic sell orders, accelerating the drop.

Key level to watch:

A close below $0.00000600 (January 14 low) risks a retest of $0.00000514 support.

3. Meme Coin Sector Rotation (Bearish Impact)

Overview:

While meme coins added $8B in market cap since January 1, PEPE underperformed rivals like BONK (+49%) and FLOKI (+40%) (CoinDataFlow).

What this means:

Traders favored newer tokens (e.g., PENGU, TURBO) over PEPE, which has a $2.56B market cap and slower volatility. PEPE’s 24h volume fell 11.57% to $924M,