If you had invested $1,000 in Bitcoin at the beginning of 2026, your investment would already be worth noticeably more today.
After spending much of late 2025 trading below the six-figure mark, Bitcoin entered 2026 with fresh momentum. In just the first two weeks of the year, the cryptocurrency has posted a strong double-digit gain, climbing back toward the key $100,000 level and rewarding investors who bought in early.
As of January 15, 2026, Bitcoin is trading around $96,885, up significantly from approximately $87,412 on January 1. This represents a year-to-date increase of about 10.8%, placing Bitcoin among the best-performing major assets so far this year.
For someone who invested $1,000 at the start of January, that capital would have bought roughly 0.01144 BTC at the time. At current prices, that holding is now worth about $1,108, delivering a gain of $108 in just 15 days.
The pace of the move highlights how quickly market sentiment has shifted. Early January saw a brief dip into the low $90,000 range, but buyers stepped in aggressively. The rebound was swift, wiping out the pullback and pushing Bitcoin to new highs for 2026 within days.
Several factors have supported this rally. Inflows into spot Bitcoin ETFs have remained positive, institutional interest continues to grow, and expectations of potential interest rate cuts later in the year have increased demand for risk assets. Bitcoin’s fixed supply narrative has also regained attention as investors look for alternatives amid rising global debt and ongoing currency pressures.
What makes this run particularly striking is how it compares to traditional markets. A return of more than 10% in just two weeks would typically take much longer to achieve in stocks or bonds. For Bitcoin, however, this kind of volatility remains part of its appeal, offering the potential for rapid gains to investors willing to handle sharp price swings.
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