X has officially pulled the plug on InfoFi.

On January 15, 2026, X’s Head of Product, Nikita Bier, confirmed that the platform will no longer allow third party apps that reward users for posting. API access has already been revoked. The reason is simple. Incentivized posting turned the timeline into a bot farm filled with AI slop, reply spam, and low quality noise.

And honestly, he’s not wrong.

InfoFi was built around turning attention into tokens. Post more. Reply faster. Farm points. Climb leaderboards. Earn rewards. In practice, this created massive volumes of automated engagement where nobody was saying anything meaningful. It wasn’t conversation. It was extraction.

Once the rewards existed, the incentives broke the system.

The impact was immediate. Tokens tied to this model sold off hard. KAITO dropped double digits. Cookie DAO and others followed. Projects quickly announced the shutdown of their reward mechanics because the core loop no longer works without X’s API.

This isn’t just a token issue. It’s a structural one.

Small accounts that relied on volume posting just lost their income stream overnight. On the flip side, larger creators with real audiences now have more leverage. Less spam means attention becomes scarce again, and scarcity is where value lives.

For Crypto Twitter overall, this is likely a net positive. Cleaner timelines. Less fake engagement. Fewer bots farming replies. Promotion shifts back toward organic reach, selective KOL deals, ambassador programs, and actual onchain participation instead of mindless yapping.

Important clarification. This does not affect X’s native creator revenue program. That system is separate and based on real engagement, not external token rewards.

The message is clear.

Attention farming is dead.

Influence still matters.

And if your project only worked because bots were getting paid, it was never real to begin with.

Build signal.

Not noise.