Web3 is often talked about as something big and transformative, but for most people it still feels distant. In that situation, Binance’s attempt to build a Web3 super app feels less like a bold revolution and more like a slow adjustment. The company did not suddenly change direction. It simply kept adding pieces until the app started to look very different from what it was before.
The Web3 Wallet is a good example. It is there, inside the Binance app, without much noise. Users do not need to install something new or learn everything at once. They can use it when they want, ignore it when they do not. Over time, this changes behavior. Interacting with decentralized applications stops being a special action and starts to feel normal.
What Binance seems to understand is that most users do not care much about ideology. They care about whether something works and whether it is easy. That is why the app still feels familiar. The design does not push Web3 too hard. Instead, it lets users discover it slowly, almost by accident. For many people, this is probably the only way Web3 can become part of daily digital life.
Still, the idea of a super app in Web3 is not completely comfortable. Decentralization was supposed to reduce dependence on single platforms. When one app becomes the main gateway, some of that promise feels weaker. Convenience is attractive, but it also creates new forms of reliance. Different users will see this trade-off in different ways.
There are also practical limits. Regulations change, sometimes quickly, and global platforms have little control over that. Competition is growing as well, and not every experiment will succeed. Binance itself may not fully know what this super app will look like in the end.
Maybe that is the point. Web3 is still being figured out. Binance’s approach suggests that adoption will not come from dramatic shifts, but from small, almost unnoticeable changes in how people already use digital services. Whether this leads to a true Web3 super app or just another large platform remains to be seen.
