Market Update: Strategy’s Bitcoin Holdings
As of 2026-01-23, Strategy (formerly MicroStrategy) has released its fourth Strategy Tracker update for the year, showing continued Bitcoin accumulation.
Key figures:
Total holdings: 709,715 BTC (approximately $63B).
Average cost basis: $75,979 per BTC.
Unrealized performance: Around +$9B, or +16.78%.
Market context:
This approach supports the ongoing corporate treasury narrative around Bitcoin. Strategy’s purchases represent steady buy-side demand that is largely independent of short-term market sentiment. The indication of an additional purchase suggests continued conviction at current price levels.
