Consumer research shows trust for crypto is shaped by control and access, with their habits now reaching policy moves on housing.
@Dusk Younger generations in the U.S. use and trust crypto more than traditional finance, with their habits shaped by access, control, and how they manage assets.
Data from consumer-focused crypto research firm Protocol Theory show that Gen Z, the youngest adult age group, prefers being able to check what goes on with their assets, have control over how they are held, and choose between self-custody and regulated providers.
The data show what the research firm describes as “genuine preference,” with 49% of Gen Z having used a crypto exchange and 37% currently owning or using crypto.
Within the group, preferences are not fixed to a single approach. The research firm found that 56% of Gen Z want to hold assets themselves, while 51% also prefer storing crypto with a bank or regulated provider.#Dusk $DUSK
