Pakistan cricket is on the verge of securing its most expensive commercial deal yet, as a Pakistan Super League (PSL) franchise is reportedly considering an annual bid of Rs 4.5 billion for PSL broadcast rights. If finalized, the four-year agreement could be worth up to Rs 18 billion, with matches likely to air on Pakistan Television.
Two major sports channels have been disqualified from the bidding process after failing to clear outstanding dues totaling billions of rupees. Meanwhile, bids for live streaming rights may reach Rs 7 billion, potentially making this the largest media rights deal in Pakistan cricket history.
Under PCB regulations, any broadcast deal exceeding Rs 3 billion will allocate a portion of surplus funds toward signing iconic foreign players, with the remaining revenue distributed between the PCB and franchises. The 11th edition of the PSL is scheduled to begin on March 26, with the number of matches expected to increase to 44 following the addition of two new teams.
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