I’ve always felt that the "carbon footprint" of blockchain is the biggest hurdle for big brands wanting to join Web3. Most corporate giants simply won't touch a network if it doesn't meet their ESG (Environmental, Social, and Governance) standards. That’s why I find the partnership between Vanar Chain ($VANRY) and Google Cloud so fascinating—it’s not just a logo on a website; it’s a strategic bridge for real-world adoption.
In my view, the real "secret sauce" here is how Vanar uses Google’s infrastructure to stay carbon-neutral. By running their nodes on Google’s green servers, they’ve created a "clean" playground for massive brands like Shelby American or Emirates to build their metaverses without a PR nightmare.
this matters because it solves the "Scalability vs. Sustainability" trap. Usually, if a chain gets busy, its energy use spikes. But because Vanar is integrated with the Google Cloud Ecosystem, they get high-speed execution with a tiny environmental impact. I honestly believe this "Green Tech" angle is the only way we’ll ever see Fortune 500 companies fully migrate their loyalty programs and assets on-chain.