I saw a friend try to play a blockchain game Saturday. She makes iOS apps for a living. In four minutes she had to deal with a seed phrase screen, a gas fee approval popup, a bridge transaction that needed to be confirmed twice and a token swap that required her to connect a second wallet. She closed the tab. Opened Steam instead. This kind of thing happens to millions of people every day. Yet we keep pretending the problem is just about marketing.
The whole idea of GameFi is based on a lie that we keep telling ourselves. We think normal people will put up with crypto infrastructure just to own things.. They will not. Not now not ever. The moment someone has to think about gas fees or mnemonic phrases or which network their wallet is connected to they are gone for good. Every chain that says it will get a billion users is building a door that ninety-nine percent of those users will never use.
VanarChain looked at this problem. Made a decision that sounds easy but is actually really hard to do. They want to make the blockchain invisible. Not just. Hidden behind a nicer interface. Really invisible. When someone uses a Vanar-powered app they should never even know they are using a blockchain. Item ownership happens automatically in the background. Transactions happen without any popups. The whole crypto system works like the pipes in a wall. Essential, but invisible.
This is really different from what other blockchain games do. They try to put every player action on the blockchain like that is some kind of achievement.. Recording every little thing on a public ledger is not innovative. It is a waste of money that causes problems. Vanars approach treats the blockchain like the backend of a consumer app not something users should be excited to see.
The way Vanar is working with partners shows where they are going with this. Of working with DeFi protocols and yield farms they are working with traditional brands that already have a lot of users. It makes sense. They are not trying to convert people who already know about crypto. Instead they are giving Web2 companies blockchain infrastructure that's so seamless that their users will never even notice anything changed. The brand takes care of the user. Vanar takes care of the ownership layer. The user just uses the product.
Ethereum L2s could technically do this. Their system still has too much friction for regular users. When people are making purchases or redeeming loyalty points they need it to happen fast and cheap without having to confirm anything. Vanar is optimized for entertainment and media where the quality of the experience determines whether users stay or leave.
The big risk is that Vanar needs to get its partners to actually use their system. If the brands they are working with do not start using Vanar it will not work. The logos on the website look good. They are not the same as real transactions. I looked at the on-chain data. There is still a big gap between the partnerships they have announced and the actual traffic they are getting. If those brand integrations do not turn into user activity Vanar will just be an expensive idea that does not go anywhere.
The question is not whether Vanar is good today. The question is whether the next big wave of consumer blockchain adoption will come from infrastructure or, from trying to get normal people to learn about gas fees. Every time someone tries to use a blockchain and fails it answers that question the way.
The billion users that everyone is promising will never download a wallet. They will use apps that run on blockchains they have never even heard of. Whoever builds that layer will win.