Vanar feels less like a “trend” and more like a product team shipping one set of rails.
Flat fees, a zero-cost path for brands, and even myNeutron moving to a paid model — those are the quiet signals of how they want this to run.
Virtua-style worlds and things like Shelbyverse are just the front end. The real work is making games, campaigns, and brand experiences behave consistently.
If it works, it’ll be because it’s easy to repeat.