If you don’t know much about watches, here’s a simple way to understand them:

Rolex = Mercedes Benz

Omega = BMW

Patek Philippe = Rolls Royce

Audemars Piguet = Ferrari

Richard Mille = Bugatti

Grand Seiko = Lexus

IWC = Porsche

Tudor = Genesis

Casio / G-Shock = Toyota

Apple Watch = Tesla