Most Layer 1 blockchains don’t fail because of bad tech. They fail because no one outside crypto actually uses them.
This cycle, the narrative is shifting again. We hear a lot about “mass adoption” and “bringing the next billion users,” but in reality, most L1s still revolve around DeFi speculation and token velocity. Very few are clearly structured around consumer-facing products.
Vanar is interesting in that context.
Rather than positioning itself purely as infrastructure for developers, Vanar leans into mainstream verticals — gaming, entertainment, metaverse experiences, AI integrations, and brand solutions. Products like Virtua Metaverse and the VGN games network suggest it’s trying to build an ecosystem where users interact with applications first, and the blockchain sits quietly underneath.
That approach feels more aligned with real-world onboarding. If Web3 is ever going to reach non-crypto natives, the experience has to feel familiar — not financial.
Still, execution is everything. Consumer adoption is far more complex than building the chain itself. Competing for attention in gaming and entertainment means going up against Web2 giants with massive distribution advantages.
The structure makes sense on paper. The real question is whether product depth and user retention can match the ambition.
In a market driven by narratives, will usability finally become the metric that matters most?