@Yield Guild Games

How YGG Play Creates Meaning Without Building a Universe

Modern gaming culture is obsessed with lore. Studios build empires of backstory — multi-layered timelines, sprawling character networks, cinematic universes that almost require homework to understand. Players are expected to immerse themselves in decades of fictional history just to feel anchored inside a world. And in Web3, this trend balloons even further: whitepapers disguised as mythology, tokens designed as artifacts, NFTs positioned as cultural relics. A peculiar pressure emerges.

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