Ethereum is becoming the primary blockchain choice for institutional investors, driven by rapid adoption in tokenization and financial services. Leading entities including Kraken, Google, UBS, and American Express are deploying innovative projects on Ethereum, signaling broad institutional trust and engagement. Analysts foresee Ethereum's price potentially reaching $7,000 to $9,000 in early 2026 due to these developments, with some projecting even higher valuations in the longer term.