$BTC

Bitcoin in focus: non-crypto companies adopt BTC strategy and risks loom 📈

The adoption of Bitcoin as a reserve asset by companies traditionally distant from the crypto world is on the rise. Since April 2025, at least 60 companies have announced substantial purchases of BTC, Ether, Solana, and XRP, accumulating approximately USD 11.3 billion.

Notable examples include SharpLink Gaming, SolarBank, and K Wave Media, which are leading a movement that blends stock market momentum with financial exposure. Even Trump Media and Technology Group revealed a crypto investment strategy worth USD 2.5 billion. While some stocks—like SharpLink's—have suffered declines post-announcement, others have risen due to investor confidence.

However, analysts warn about potential risks. The allure of using debt to finance these purchases could trigger domino effects in the event of price drops, dragging down both the value of the firms and the crypto market in general. The inherent volatility of digital assets poses a threat to companies with leveraged balance sheets.

In summary, this trend reflects the deepening of Bitcoin in the traditional corporate fabric, but also highlights the need for prudent risk management, especially when the strategy involves borrowing to access volatile assets.