Tether Becomes Juventus' No.2 Shareholder โ But Left Out of the Game? โฝ
In a historic first for European football, Tether became the second-largest shareholder in Juventus, holding 10.7% of the clubโworth nearly โฌ128M ($149M).
But despite the scale of this move, things arenโt going smoothly.
Tetherโs CEO Paolo Ardoino says the clubโs leadership has gone silent, ignoring proposals for a board seat and capital participation. ๐ค
This raises big questions:
๐น Can crypto investors ever gain real influence in traditional sectors?
๐น Or will legacy giants like Juventus continue keeping Web3 players at a distance?
Meanwhile, another crypto firm, WhiteBIT, just signed a โฌ5M/year sleeve sponsorship with the club, locking in a 3-year partnership that includes branding and digital activations.
One investorโs locked out. Another gets prime real estate on the jersey.
๐ Welcome to the new frontier of crypto and football.
#crypto #sport #Tether #FOOTBALLUSDT