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📰 David Beckham-backed Prenetics leaves Bitcoin strategy and shifts towards its health products
💊 Prenetics, supported by David Beckham, announced the abandonment of its plan to invest treasury funds in Bitcoin, less than three months after raising $48 million for this purpose. Instead, the company decided to fully focus on developing its IM8 brand specialized in health supplements.
📌 This decision reflects the trend of health companies to concentrate on the core of their business instead of risking in the volatile cryptocurrency market.
#Prenetics #DavidBeckham #IM8
#bitcoin #CryptoNews
💊 Prenetics, supported by David Beckham, announced the abandonment of its plan to invest treasury funds in Bitcoin, less than three months after raising $48 million for this purpose. Instead, the company decided to fully focus on developing its IM8 brand specialized in health supplements.
📌 This decision reflects the trend of health companies to concentrate on the core of their business instead of risking in the volatile cryptocurrency market.
#Prenetics #DavidBeckham #IM8
#bitcoin #CryptoNews
David Beckham-Backed Prenetics Stops Stacking Sats: Why the Move to Health is a 2026 Power Play
Prenetics Global has officially hit the "pause" button on its Bitcoin treasury strategy. After months of daily purchases, the company announced this week that it will no longer buy Bitcoin, choosing instead to focus all its firepower on its health and longevity brand, IM8.
The Numbers Behind the Pivot:
IM8’s Success: The brand, co-founded by David Beckham, has become a "once-in-a-generation" success, hitting $100M+ in ARR faster than almost any supplement brand in history.
The Bitcoin Reserve: Prenetics isn't selling. They still hold 510 $BTC , but they are shifting from an "active buyer" to a "passive holder."
Cash is King: With over $70 million in cash and zero debt, the board decided that investing in product innovation and global expansion offers a more certain ROI than the current volatile crypto market.
Why This Matters for Investors:
Prenetics originally followed the "MicroStrategy" model of aggressive accumulation. However, when your core product grows by 568% year-over-year (as IM8 did in Q3 2025), the opportunity cost of buying Bitcoin becomes too high. This strategic realignment is designed to maximize shareholder value by scaling a high-margin, subscription-based business.
Is this the end of the corporate Bitcoin treasury trend, or is Prenetics just following the money? Give us your take on the "Health vs. Wealth" strategy below!
#Prenetics #PRE #Bitcoin #DavidBeckham #IM8
Prenetics Global has officially hit the "pause" button on its Bitcoin treasury strategy. After months of daily purchases, the company announced this week that it will no longer buy Bitcoin, choosing instead to focus all its firepower on its health and longevity brand, IM8.
The Numbers Behind the Pivot:
IM8’s Success: The brand, co-founded by David Beckham, has become a "once-in-a-generation" success, hitting $100M+ in ARR faster than almost any supplement brand in history.
The Bitcoin Reserve: Prenetics isn't selling. They still hold 510 $BTC , but they are shifting from an "active buyer" to a "passive holder."
Cash is King: With over $70 million in cash and zero debt, the board decided that investing in product innovation and global expansion offers a more certain ROI than the current volatile crypto market.
Why This Matters for Investors:
Prenetics originally followed the "MicroStrategy" model of aggressive accumulation. However, when your core product grows by 568% year-over-year (as IM8 did in Q3 2025), the opportunity cost of buying Bitcoin becomes too high. This strategic realignment is designed to maximize shareholder value by scaling a high-margin, subscription-based business.
Is this the end of the corporate Bitcoin treasury trend, or is Prenetics just following the money? Give us your take on the "Health vs. Wealth" strategy below!
#Prenetics #PRE #Bitcoin #DavidBeckham #IM8
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