Animoca Brands has strengthened its position in the digital collectibles and Web3 entertainment sector with the acquisition of Somo, a Web3-native gaming and digital collectibles platform. The deal expands Animoca’s growing ecosystem by bringing Somo’s playable, streamable, and tradable collections into its broader blockchain portfolio.
According to Animoca Brands, Somo will be integrated into its wider Web3 infrastructure, benefiting from shared technology, cross-platform promotion, and Animoca’s extensive global partner network. The integration is expected to accelerate brand growth while enhancing user engagement across gaming, collectibles, and digital entertainment.
Yat Siu, co-founder and executive chairman of Animoca Brands, described Somo as a project building a “cultural operating system for collectibles,” aligning closely with Animoca’s long-term vision of digital ownership and open metaverse economies. The acquisition reflects Animoca’s continued focus on scalable Web3 experiences that blend culture, gaming, and blockchain-based assets.
The transaction comes at a time when the NFT market is showing early signs of recovery. Data from CoinGecko indicates that global NFT market capitalization increased by approximately 20% during the first two weeks of 2026, rising from around $2.5 billion to over $3 billion. Despite this rebound, the market remains well below its previous cycle peak, suggesting that recovery opportunities are emerging alongside continued caution.
The acquisition highlights renewed strategic interest in NFTs and digital collectibles, particularly from established Web3 firms seeking to position themselves ahead of a potential broader market recovery.
This article is for informational purposes only and represents a personal blog perspective. It does not constitute investment advice. Readers should conduct their own research before making any financial decisions. The author is not responsible for any investment outcomes.
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