syky

You may know Nicola Formichetti as the curator behind Lady Gaga's infamous meat dress or the creative dreamer who brought Diesel's ad campaigns to life, but his latest chapter began with a question—'What's next?'—sparked by the standstill in the fashion world during the pandemic and his drive to reinvent himself.
Now, as the artistic director of SYKY, he brings his avant-garde style into the digital realm. SYKY is a luxury digital fashion platform founded by industry veteran and CEO Alice Delahunt. Formichetti's clear mission is to merge technology with high fashion, firmly planting his flag in the future of design while also bringing in emerging designers.

Digital fashion is no longer a futuristic concept, it has already arrived and is actively reshaping today's industry. In 2023, more than 1.6 billion digital fashion items were exchanged on the popular Roblox gaming platform. According to Roblox's latest (Digital Expression, Fashion and Beauty Trends Report), more than half (56%) of Gen Z users believe that styling their virtual images is more important than styling themselves in the real world.
This cultural innovation is thriving because fashion designers are translating their skills into the digital sphere, with SYKY, a platform launched in 2023 that aims to connect the next generation of digital designers and the established fashion world, acting as a bridge. Designers such as Olympic swimmer and model Calvyn Justus and British artist Stephy Fung have already showcased their work on SYKY as part of curated collections and collaborations.