bold pivot from its origins as a blockchain advertising platform to become a broader Web3 ecosystem — anchored by a breakthrough product called **AURA**. This new initiative is designed to simplify how users navigate decentralized finance (DeFi), NFT markets, airdrops, and other on-chain opportunities by harnessing the power of artificial intelligence. ([Notion][1])
At its core, **AURA** is an AI agent framework that transforms overwhelming Web3 data into actionable insights. Traditional tools often require users to write prompts or manually analyze market activity. In contrast, AURA automatically studies a user’s on-chain history — including transaction trends, protocol interactions, and risk tolerance — to generate personalized recommendations and strategies. ([Notion][1])
But AURA doesn’t stop at suggestions. It can **act autonomously** on behalf of users, executing complex steps like claiming airdrops, maximizing yield opportunities across protocols, and participating in NFT mints — all without constant supervision. ([Notion][1])
What sets AURA apart is its integration of real-time data and proactive approach. Rather than waiting for text prompts, it continuously pulls on-chain activity, external market data, and Web3 app dynamics to recommend the most relevant opportunities — sometimes even before the user realizes them. ([AdEx][2])
Beyond individual users, AURA is built for broader adoption by Web3 builders. Wallets, dApps, exchanges, and other platforms can embed its intelligence to elevate user experience with smarter insights, risk alerts, and automation — effectively shaping a new category of **DeFAI** (DeFi + AI) tools. ([AdEx][2])
As AdEx progresses through its roadmap, AURA is poised to evolve into a fully autonomous AI agent — turning the complex, noisy world of Web3 into a more intuitive and opportunity-rich environment for both newcomers and seasoned participants alike. ([AdEx][2])
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