heyi
9,023 views
69 Discussing
Hot
Latest
BINANCE QUEEN CONTROLLING BILLIONS $BTC
He Yi, the silent force behind Binance's product, growth, and people. Co-founder and the true power. She built the brand, the community, the empire. Her leadership is dual with Teng, but her domain is users and expansion. She holds a massive stake, estimated in the tens of billions. Binance boasts over 300 million users and trillions in volume, fueled by her vision. This is the engine driving the future.
Disclaimer: Not financial advice.
#Crypto #Binance #HeYi #Web3 🚀
He Yi, the silent force behind Binance's product, growth, and people. Co-founder and the true power. She built the brand, the community, the empire. Her leadership is dual with Teng, but her domain is users and expansion. She holds a massive stake, estimated in the tens of billions. Binance boasts over 300 million users and trillions in volume, fueled by her vision. This is the engine driving the future.
Disclaimer: Not financial advice.
#Crypto #Binance #HeYi #Web3 🚀
Community is the future. Moodengdeth has a strong community foundation. #heyi #BNBChainMemeCoin
Many of us thought that after the last debate over Neiro's capitalization, Binance had taken the lead in supporting the community and that similar incidents would not occur after resisting the conspiracy group. But does the launch of the Sol Hippo contract contradict this???
If the Ethereum Hippo community is not doing well enough, we can continue to work on improvements, but why choose a conspiracy group's insider trading, and report on the community in a despicable manner, where insider trading has twenty-six percent of the projects
@Yi He
If the Ethereum Hippo community is not doing well enough, we can continue to work on improvements, but why choose a conspiracy group's insider trading, and report on the community in a despicable manner, where insider trading has twenty-six percent of the projects
@Yi He
📸 Rare Historical Photos of Binance❤️❤️
After China’s crypto crackdown in 2017, the newly established #Binance moved from Shanghai to Tokyo. During this time, founders CZ & He Yi took a group photo with Zhao Dong, the "King of OTC."
Fast forward to today—Zhao Dong has been sentenced by the Chinese government, while Binance became a global giant! 🌍🔥
Crypto history is being written every day! 📜 What’s your take on this? 👇
#CZ #Flicky123Nohawn #CZ'sTokenModelIdea #HeYi
After China’s crypto crackdown in 2017, the newly established #Binance moved from Shanghai to Tokyo. During this time, founders CZ & He Yi took a group photo with Zhao Dong, the "King of OTC."
Fast forward to today—Zhao Dong has been sentenced by the Chinese government, while Binance became a global giant! 🌍🔥
Crypto history is being written every day! 📜 What’s your take on this? 👇
#CZ #Flicky123Nohawn #CZ'sTokenModelIdea #HeYi
#ShareBinanceSquareLove i absolutely love binance Square and i appreciate binance for this option. we get to share our thoughts about coins and our skills and also our emotions. most importantly we receive updates about latest news and campaigns through this. also my favorite writer in this is #heyi
Binance's top female executive personally sets the tone! The truth behind the "white glove" rumors is...
Some things must be heard from the "OG"! At the Binance Blockchain Week, He Yi confidently responded to market doubts, providing a wealth of information: Facing the rumors: Binance has never had a "white glove"! Those impersonating friends and family to scam are all fake!
Dual CEO responsibilities: Richard is in charge of regulatory compliance, while the top female executive is responsible for safeguarding Binance's "soul" and user experience. A powerful partnership! 🤝
Future market trends: Don't look at BTC with outdated perspectives anymore! Bitcoin is moving from "niche" to "mainstream," and extreme drops may become less frequent.
Top female executive's original words: "We need to raise compliance standards to a higher level." Family, even the founder is working so hard, is the belief in BNB being recharged again?
#Binance #heyi #bnb #加密 market #辟谣
Some things must be heard from the "OG"! At the Binance Blockchain Week, He Yi confidently responded to market doubts, providing a wealth of information: Facing the rumors: Binance has never had a "white glove"! Those impersonating friends and family to scam are all fake!
Dual CEO responsibilities: Richard is in charge of regulatory compliance, while the top female executive is responsible for safeguarding Binance's "soul" and user experience. A powerful partnership! 🤝
Future market trends: Don't look at BTC with outdated perspectives anymore! Bitcoin is moving from "niche" to "mainstream," and extreme drops may become less frequent.
Top female executive's original words: "We need to raise compliance standards to a higher level." Family, even the founder is working so hard, is the belief in BNB being recharged again?
#Binance #heyi #bnb #加密 market #辟谣
Account Hacked, Meme Coin Mayhem Erupts!
The official WeChat account of He Yi has been compromised, flooding feeds with meme coin noise. This is NOT official communication. The team is warning everyone: DO NOT engage, click any links, or send any funds. Personal account security is clearly a growing threat, especially with meme coins being prime targets for scams right now. Stay sharp, the risks are real.
#CryptoSecurity #MemeCoin #ScamAlert #HeYi
🚨
The official WeChat account of He Yi has been compromised, flooding feeds with meme coin noise. This is NOT official communication. The team is warning everyone: DO NOT engage, click any links, or send any funds. Personal account security is clearly a growing threat, especially with meme coins being prime targets for scams right now. Stay sharp, the risks are real.
#CryptoSecurity #MemeCoin #ScamAlert #HeYi
🚨
Why did Binance's top female investor in the AMA talk about the stablecoin track? Because institutions believe that stablecoins are a market with more than 100 million users.
BNB Chain has been developing stablecoin projects, and ListaDAO combines Maker Dao's overcollateralization and algorithmic stablecoin rebase mechanism.
LISUSD is Lista DAO's decentralized stablecoin, using decentralized liquid pledged crypto assets as collateral. Unlike traditional stablecoins, LISUSD does not rely entirely on an absolute price peg to a fiat currency, but allows a certain amount of price fluctuations to better reflect the actual market situation. While maintaining decentralization, it provides a relatively stable value storage and transaction medium.
$LISTA is Lista DAO's governance token, which is used for the following functions:
· Governance: LISTA token holders can vote on the governance decisions of the protocol.
· Protocol incentives: When users borrow lisUSD with collateral or conduct liquidity mining in lisUSD and slisBNB pools, they can get LISTA tokens as rewards.
· Voting: Users can lock their LISTA tokens into veLISTA and vote for the collateral they want to use to mint lisUSD and the liquidity pools they want to get higher LISTA token emissions.
· Fee sharing: Users who lock LISTA for veLISTA will also be eligible for fee sharing.
Another core product of Lista DAO is liquidity staking, where users can stake crypto assets and get corresponding liquidity tokens to improve the efficiency of fund use.
Users can stake crypto assets such as BNB and get liquidity staking certificates (such as sLISBNB). These certificates can not only be used within the Lista DAO platform, but also on other DeFi platforms for lending, providing liquidity, etc., while still receiving staking rewards.
Liquidity staking separates the returns and liquidity of the staked assets, allowing users to flexibly use these assets for other DeFi activities while enjoying the staking returns.
When users stake BNB into the liquidity staking contract of Lista DAO, sLISBNB corresponding to the number of staked BNB will be generated.
Users can use sLISBNB for lending, liquidity provision, and other operations on various DeFi platforms while still receiving income from BNB staking.
#Lista启航新纪元 @ListaDAO $LISTA #heyi
BNB Chain has been developing stablecoin projects, and ListaDAO combines Maker Dao's overcollateralization and algorithmic stablecoin rebase mechanism.
LISUSD is Lista DAO's decentralized stablecoin, using decentralized liquid pledged crypto assets as collateral. Unlike traditional stablecoins, LISUSD does not rely entirely on an absolute price peg to a fiat currency, but allows a certain amount of price fluctuations to better reflect the actual market situation. While maintaining decentralization, it provides a relatively stable value storage and transaction medium.
$LISTA is Lista DAO's governance token, which is used for the following functions:
· Governance: LISTA token holders can vote on the governance decisions of the protocol.
· Protocol incentives: When users borrow lisUSD with collateral or conduct liquidity mining in lisUSD and slisBNB pools, they can get LISTA tokens as rewards.
· Voting: Users can lock their LISTA tokens into veLISTA and vote for the collateral they want to use to mint lisUSD and the liquidity pools they want to get higher LISTA token emissions.
· Fee sharing: Users who lock LISTA for veLISTA will also be eligible for fee sharing.
Another core product of Lista DAO is liquidity staking, where users can stake crypto assets and get corresponding liquidity tokens to improve the efficiency of fund use.
Users can stake crypto assets such as BNB and get liquidity staking certificates (such as sLISBNB). These certificates can not only be used within the Lista DAO platform, but also on other DeFi platforms for lending, providing liquidity, etc., while still receiving staking rewards.
Liquidity staking separates the returns and liquidity of the staked assets, allowing users to flexibly use these assets for other DeFi activities while enjoying the staking returns.
When users stake BNB into the liquidity staking contract of Lista DAO, sLISBNB corresponding to the number of staked BNB will be generated.
Users can use sLISBNB for lending, liquidity provision, and other operations on various DeFi platforms while still receiving income from BNB staking.
#Lista启航新纪元 @ListaDAO $LISTA #heyi
唐华斑竹
·
--
A surging tide of funds is pouring into the crypto market again! Yesterday, the US Bitcoin spot ETF had a net inflow of US$73 million, and BlackRock IBIT had a net inflow of US$82.4 million. The super bull market is imminent, so everyone should hurry up and lay out the targets they are optimistic about!
I have always been optimistic about $LISTA , which is very good. ista DAO is an open source decentralized stablecoin lending protocol and the liquidity center of LSDfi on the BNB smart chain. Users can pledge their BNB liquidity on Lista to mint slisBNB, or borrow lisUSD with various decentralized collateral assets and their related LST.
The LISTA token is the governance token of Lista DAO and was officially launched on Binance on June 20, 2024. As a core governance tool, LISTA token holders play a vital role in the future development of Lista DAO.
LISTA token holders not only have voting rights, but can also directly vote on key governance decisions of the protocol, such as choosing collateral types and deciding on token emission strategies.
Starting in July 2024, users can convert LISTA tokens to veLISTA. This not only enhances their voting rights, but also gives them a share of the protocol's revenue, which is distributed after deducting operating expenses.
Before the official launch of veLISTA, LISTA token holders can choose to stake their tokens on the Listapie platform. In this way, users can not only receive multi-layer rewards such as Lista stardust and Listapie airdrop, but also Listapie IDO Quota, which provides them with the opportunity to participate in early project investment. LISTA token holders also have the opportunity to participate in our special events on the Galxe platform and share 5000 USDT rewards.
Another important component of Lista DAO is our slisBNB. What is slisBNB? slisBNB is a profitable and liquid staking token of BNB. lisBNB improves the capital efficiency of ListaDAO DeFi strategy. According to data on Dune, there are now 394,000 BNB staked in Lista DAO, about 225 million US dollars. slisBNB is a profitable Liquid Stake token. Due to the accumulation of BNB Chain's staking rewards, the value of slisBNB will gradually increase over time. In the BNB chain ecosystem, slisBNB brings more opportunities and dividends to users, and the future prospects are great!
#Lista启航新纪元 @ListaDAO $LISTA
{future}(LISTAUSDT)
I have always been optimistic about $LISTA , which is very good. ista DAO is an open source decentralized stablecoin lending protocol and the liquidity center of LSDfi on the BNB smart chain. Users can pledge their BNB liquidity on Lista to mint slisBNB, or borrow lisUSD with various decentralized collateral assets and their related LST.
The LISTA token is the governance token of Lista DAO and was officially launched on Binance on June 20, 2024. As a core governance tool, LISTA token holders play a vital role in the future development of Lista DAO.
LISTA token holders not only have voting rights, but can also directly vote on key governance decisions of the protocol, such as choosing collateral types and deciding on token emission strategies.
Starting in July 2024, users can convert LISTA tokens to veLISTA. This not only enhances their voting rights, but also gives them a share of the protocol's revenue, which is distributed after deducting operating expenses.
Before the official launch of veLISTA, LISTA token holders can choose to stake their tokens on the Listapie platform. In this way, users can not only receive multi-layer rewards such as Lista stardust and Listapie airdrop, but also Listapie IDO Quota, which provides them with the opportunity to participate in early project investment. LISTA token holders also have the opportunity to participate in our special events on the Galxe platform and share 5000 USDT rewards.
Another important component of Lista DAO is our slisBNB. What is slisBNB? slisBNB is a profitable and liquid staking token of BNB. lisBNB improves the capital efficiency of ListaDAO DeFi strategy. According to data on Dune, there are now 394,000 BNB staked in Lista DAO, about 225 million US dollars. slisBNB is a profitable Liquid Stake token. Due to the accumulation of BNB Chain's staking rewards, the value of slisBNB will gradually increase over time. In the BNB chain ecosystem, slisBNB brings more opportunities and dividends to users, and the future prospects are great!
#Lista启航新纪元 @ListaDAO $LISTA
{future}(LISTAUSDT)
✨🔰Mini bio
He Yi, co-founder of Binance, is one of the key figures behind the global growth of the world's largest exchange.
With a background that ranges from TV presenter to leader in Web3, He Yi has been instrumental in the building of Binance Square, Binance Labs, and global expansion strategies.
Currently, she promotes transparency and financial education in crypto through products like Trader Profiles and Live Trading on Binance Square.
🔹 today one of the most influential women in Web3
"Crypto is not just for engineers. It's for everyone." — He Yi
#PortalLatino #BinanceSquare #HeYi #CriptoComunidad #Web3
He Yi, co-founder of Binance, is one of the key figures behind the global growth of the world's largest exchange.
With a background that ranges from TV presenter to leader in Web3, He Yi has been instrumental in the building of Binance Square, Binance Labs, and global expansion strategies.
Currently, she promotes transparency and financial education in crypto through products like Trader Profiles and Live Trading on Binance Square.
🔹 today one of the most influential women in Web3
"Crypto is not just for engineers. It's for everyone." — He Yi
#PortalLatino #BinanceSquare #HeYi #CriptoComunidad #Web3
🔶️😇
Yi He shared her experiences as a female thought leader in the industry and how we can #buildtogether Together with the Angels.
very inspirational leader and boss lady ✨️
#heyi #Binance #BNB #crypto2023
Yi He shared her experiences as a female thought leader in the industry and how we can #buildtogether Together with the Angels.
very inspirational leader and boss lady ✨️
#heyi #Binance #BNB #crypto2023
Why I'm Becoming More Optimistic About Binance
—— The 'King of Crypto Infrastructure' in the eyes of the average user
If I had to summarize the current crypto industry in one sentence, it would be:
Projects come and go, but what truly remains are the infrastructures.
And among all crypto infrastructures, Binance is almost unavoidable.
⸻
1. What's most underestimated about Binance isn't trading volume
Many people mention Binance and only see two points:
• The world's largest exchange
• The most users, the most coins, the best liquidity
But these are actually outcomes, not causes.
What has truly enabled Binance to reach where it is today is something very difficult:
If I had to summarize the current crypto industry in one sentence, it would be:
Projects come and go, but what truly remains are the infrastructures.
And among all crypto infrastructures, Binance is almost unavoidable.
⸻
1. What's most underestimated about Binance isn't trading volume
Many people mention Binance and only see two points:
• The world's largest exchange
• The most users, the most coins, the best liquidity
But these are actually outcomes, not causes.
What has truly enabled Binance to reach where it is today is something very difficult:
If you want to take advantage of the future traffic of BRC20 tokens in Binance web3 wallet, the current good targets include #heyi
This needs no explanation, He Yi is one of the people in charge of Binance. There is also #teng , the last name of Binance’s new CEO. Of course, the popular ETF concept #ARKB is also a good choice. #sats #ARKB是BRC20一道靓丽的风景线美国sec批准的第一个比特币现货ETF， #BRC20
$BTC $SOL $BNB
This needs no explanation, He Yi is one of the people in charge of Binance. There is also #teng , the last name of Binance’s new CEO. Of course, the popular ETF concept #ARKB is also a good choice. #sats #ARKB是BRC20一道靓丽的风景线美国sec批准的第一个比特币现货ETF， #BRC20
$BTC $SOL $BNB
#ShareBinanceSquareLove i absolutely love binance Square and i appreciate binance for this option. we get to share our thoughts about coins and our skills and also our emotions. most importantly we receive updates about latest news and campaigns through this. also my favorite writer in this is #heyi
Riding the Wave into 2025
#CMEsolanaFutures #Red #REDcoin #BinanceLaunchpoolRED #HeYi
In 2024, as the tides of time surged forward, some were swept away by the storm, while others stood firm, holding their torches high against the wind. This was the year Bitcoin shattered the $100,000 barrier, proving once again that consensus will always pierce through the clouds of doubt. It was the year Trump launched Trump Coin, blending politics with blockchain in a spectacle as surreal as it was real. CZ returned to social media, taking over Labs, rebranding it YZi Labs, and remaining the ever-bullish voice on Bitcoin.
Meanwhile, Binance continued its quiet dominance—global registered users surpassed 250 million, and total spot and derivatives trading volume soared past $100 trillion. Every digit represents countless sleepless nights. Binance grew to over 5,000 employees, with 172 receiving year-end bonuses exceeding 1 million RMB, and 3,271 surpassing 100,000 RMB, with the highest reaching 10.2 million. Our goal? To reward the best talent in the market. If you have what it takes, come ride the wave.
The Bitcoin ETF ushered traditional capital into the space, turning every crypto user into an "esteemed Wall Street trader." Institutions are now woven into the fabric of crypto, becoming key players in the game. When asked what keeps me pushing forward, my answer is simple: not everyone gets the chance to be part of history. Settling for comfort, letting passion fade into routine, and passing through life unnoticed—that, to me, would be the real tragedy.
Technology can solve efficiency problems, but it cannot erase human greed. As valuable assets become scarce, the meme-driven market evolves into a chaotic, yet unshakable, stream of consciousness. Yet beyond the noise of trading, true transformation happens in the smallest moments—like an old man on the street using Binance Academy to debunk a Ponzi scheme, or a retired woman investing through Binance Earn. When we sent out the first 200 U in scholarships for a PhD program on BNB Chain with zero gas fees, it became clear: blockchain’s true power lies in serving people. Progress may be slow, but slow is fast.
To this wild era, we owe our thanks—for giving the sharpest tools to the boldest visionaries. To our community, your support and challenges have guided us forward. To Binance’s iron army, who wield code as their sword and compliance as their shield, always keeping users at the heart of it all—you are the ones lighting the path of financial freedom. And to our global users, your trust is why we exist.
As the New Year’s bell of 2025 rings, storm and opportunity remain two sides of the same wave. The fearless surfers don’t fear the wind and waves—they fear missing the moment the wave rises.
— He Yi
New Year's Eve, 2024
Finally, a New Year’s blessing from me to you: May you ride the waves of opportunity and never be afraid to chase the next big one. 🚀
$BTC
$BNB
$ETH
In 2024, as the tides of time surged forward, some were swept away by the storm, while others stood firm, holding their torches high against the wind. This was the year Bitcoin shattered the $100,000 barrier, proving once again that consensus will always pierce through the clouds of doubt. It was the year Trump launched Trump Coin, blending politics with blockchain in a spectacle as surreal as it was real. CZ returned to social media, taking over Labs, rebranding it YZi Labs, and remaining the ever-bullish voice on Bitcoin.
Meanwhile, Binance continued its quiet dominance—global registered users surpassed 250 million, and total spot and derivatives trading volume soared past $100 trillion. Every digit represents countless sleepless nights. Binance grew to over 5,000 employees, with 172 receiving year-end bonuses exceeding 1 million RMB, and 3,271 surpassing 100,000 RMB, with the highest reaching 10.2 million. Our goal? To reward the best talent in the market. If you have what it takes, come ride the wave.
The Bitcoin ETF ushered traditional capital into the space, turning every crypto user into an "esteemed Wall Street trader." Institutions are now woven into the fabric of crypto, becoming key players in the game. When asked what keeps me pushing forward, my answer is simple: not everyone gets the chance to be part of history. Settling for comfort, letting passion fade into routine, and passing through life unnoticed—that, to me, would be the real tragedy.
Technology can solve efficiency problems, but it cannot erase human greed. As valuable assets become scarce, the meme-driven market evolves into a chaotic, yet unshakable, stream of consciousness. Yet beyond the noise of trading, true transformation happens in the smallest moments—like an old man on the street using Binance Academy to debunk a Ponzi scheme, or a retired woman investing through Binance Earn. When we sent out the first 200 U in scholarships for a PhD program on BNB Chain with zero gas fees, it became clear: blockchain’s true power lies in serving people. Progress may be slow, but slow is fast.
To this wild era, we owe our thanks—for giving the sharpest tools to the boldest visionaries. To our community, your support and challenges have guided us forward. To Binance’s iron army, who wield code as their sword and compliance as their shield, always keeping users at the heart of it all—you are the ones lighting the path of financial freedom. And to our global users, your trust is why we exist.
As the New Year’s bell of 2025 rings, storm and opportunity remain two sides of the same wave. The fearless surfers don’t fear the wind and waves—they fear missing the moment the wave rises.
— He Yi
New Year's Eve, 2024
Finally, a New Year’s blessing from me to you: May you ride the waves of opportunity and never be afraid to chase the next big one. 🚀
$BTC
$BNB
$ETH
#ShareBinanceSquareLove i absolutely love binance Square and i appreciate binance for this option. we get to share our thoughts about coins and our skills and also our emotions. most importantly we receive updates about latest news and campaigns through this. also my favorite writer in this is #heyi
The Long March": Why He Yi’s Vision is the Wake-Up Call We Needed 🚀
i just caught the latest interview with @Yi He and one line is stuck in my head: "Now is just the second step of the Long March." 🧠
If you think the market is boring right now, you’re missing the forest for the trees. we’re currently sitting at a global market cap of $2.99T, with $BTC hovering around the $88,000 - $89,000 zone. But as our Co-CEO pointed out, we aren't at the finish line—we’re barely getting started on the real journey toward 1 billion users.
Why the "Second Step" matters for your trades:
Institutional Infrastructure: We’re seeing massive shifts like Tether’s huge BTC accumulation and Bitwise filing for 11 new strategy ETFs. This isn't just retail hype anymore; it's the plumbing of global finance being rebuilt.
Liquidity Games: While some desks are hiding cash, the PBOC just injected 1.02 trillion yuan into the system. In crypto, liquidity is king, and when the "plumbing" starts moving, the volatility follows.
Regulatory Maturity: With Richard Teng handling the compliance bridge and Yi He focusing on user culture, Binance is positioning for a decade-long run, not just a seasonal pump.
as a trader with 15 years in this game, i've seen "dead" markets turn into the most explosive wealth transfers in history. The "Long March" isn't about the daily candle; it’s about surviving the consolidation to catch the structural breakout. 📈
Key technical levels to watch:
Support is holding firm at $87,000. if we can flip $90,000 with real volume, the road to $100k looks wide open. Don't let the "boring" sideways movement shake you out.
What do you think?
Is this "second step" going to be a slow grind or are we due for a massive leg up before the Q1 ends? Drop your thoughts below—are you bullish or waiting for a deeper dip? 👇
$BTC
$BNB $ETH
#BinanceSquare #HeYi #LongMarch #CryptoStrategy #BitcoinUpdate #TradingInsights #Web3Future
i just caught the latest interview with @Yi He and one line is stuck in my head: "Now is just the second step of the Long March." 🧠
If you think the market is boring right now, you’re missing the forest for the trees. we’re currently sitting at a global market cap of $2.99T, with $BTC hovering around the $88,000 - $89,000 zone. But as our Co-CEO pointed out, we aren't at the finish line—we’re barely getting started on the real journey toward 1 billion users.
Why the "Second Step" matters for your trades:
Institutional Infrastructure: We’re seeing massive shifts like Tether’s huge BTC accumulation and Bitwise filing for 11 new strategy ETFs. This isn't just retail hype anymore; it's the plumbing of global finance being rebuilt.
Liquidity Games: While some desks are hiding cash, the PBOC just injected 1.02 trillion yuan into the system. In crypto, liquidity is king, and when the "plumbing" starts moving, the volatility follows.
Regulatory Maturity: With Richard Teng handling the compliance bridge and Yi He focusing on user culture, Binance is positioning for a decade-long run, not just a seasonal pump.
as a trader with 15 years in this game, i've seen "dead" markets turn into the most explosive wealth transfers in history. The "Long March" isn't about the daily candle; it’s about surviving the consolidation to catch the structural breakout. 📈
Key technical levels to watch:
Support is holding firm at $87,000. if we can flip $90,000 with real volume, the road to $100k looks wide open. Don't let the "boring" sideways movement shake you out.
What do you think?
Is this "second step" going to be a slow grind or are we due for a massive leg up before the Q1 ends? Drop your thoughts below—are you bullish or waiting for a deeper dip? 👇
$BTC
$BNB $ETH
#BinanceSquare #HeYi #LongMarch #CryptoStrategy #BitcoinUpdate #TradingInsights #Web3Future
Login to explore more contents