There has always been talk about the lack of new retail investors from outside the crypto circle entering the market. Just the registered users on Binance alone amount to 260 million people. Even if only half of them are real KYC users, that's still 130 million. This user base is not small even when compared to the scale of the Web2 industry...

Now, looking at Binance Wallet, there are only 28,000 users. Even if we multiply that by ten, it's only 280,000 users. The ratio of 260 million CEX users to 28,000 on-chain users is really shocking!

Let's not worry about whether outside users will come in; whoever has the ability to bring these 260 million users, who have already one foot in the crypto circle, to play DeFi, DEX, or memes on-chain will be incredible!

99% of CEX users in the crypto circle still do not have the habit of using DEX on-chain. Is it that they have no interest in on-chain DeFi, or is it that there are simply no good products on-chain to attract them to play?

This is a question worth pondering for the industry and may be the key for builders developing on-chain products to achieve success in the future 🔑

#How to attract CEX users to use DEX #Is Binance's 260 million users real?