$BTC refers to a massive deal made by **Trump Media & Technology Group**, which raised **$2.3 billion** to create a **Bitcoin treasury** as part of its financial strategy. This move aims to strengthen the company's position in the digital currency market, with Bitcoin being adopted as a key asset on its balance sheet. The company also seeks to use this treasury to protect itself from potential financial challenges, in addition to supporting payment and subscription processes across its digital platforms. This step reflects an increasing trend towards integrating Bitcoin into the strategies of major corporations.