#O the global financial market has been impacted by the rise of cryptocurrencies, standing out as a disruptive innovation in the traditional financial system. Since the emergence of Bitcoin, these digital currencies offer advantages such as decentralization and reduced transaction costs, promoting greater financial inclusion, especially in regions with limited access to banks. However, significant challenges remain, such as high price volatility and regulatory uncertainty, which hinder widespread adoption by institutional investors. The study explores investors' perceptions of cryptocurrencies as protection against inflation and currency depreciation, as well as their viability as long-term assets. The analysis indicates that, despite the high potential for returns, cryptocurrencies face resistance due to the lack of clear regulations and the risks associated with their fluctuations. The research also highlights the role of cryptocurrencies in portfolio diversification and the need for financial education to enhance their acceptance. In conclusion, while cryptocurrencies offer significant opportunities, their consolidation in the financial market will depend on technological advancements, greater regulation, and efforts to reduce volatility, making them more attractive to traditional and institutional investors.