How Kitsch founder Cassandra Morales Thurswell got women to switch to bar shampoo https://www.cnbc.com/2026/02/10/kitsch-women-hair-care-beauty-bar-shampoo.html?taid=698b8fea3f07240001483484&utm_campaign=trueanthem&utm_content=main&utm_medium=social&utm_source=twitter