Post
QC青茶
·
--
Why is VANRY considered the most 'out of the circle' public chain? These cases will tell you
To be honest, I initially thought the term 'out of the circle' was almost overused in the blockchain community. However, after participating in the VANRY ecosystem for over a year and witnessing what it does, I truly admire it—it might be one of the few public chains that allows me to engage with regular people who aren't into trading coins.
Why? Because it’s not just about the on-chain stuff; it really connects to our tangible reality. Let me give you a few examples from my own experiences.
Case 1: My cousin's streetwear store started using VANRY's NFT.
My cousin opened an original streetwear store in Hangzhou and was worried about how to establish a deeper connection with his fans. Last year, I mentioned VANRY's physical empowering NFTs to him. He was skeptical but gave it a try, creating a small batch of digital collectibles for the new season’s products, which were given out with clothing purchases. Guess what happened? That group of Gen Z customers actually started forming communities and exchanging collectibles just to collect different numbered NFTs, and the repurchase rate visibly increased. Now my cousin tells everyone, 'This is way more fun than a WeChat group, and this thing is 'forever' owned by the customers, it has commemorative significance.' You see, this is 'out of the circle': using digital rights to activate physical consumption and create new topics.
Why? Because it’s not just about the on-chain stuff; it really connects to our tangible reality. Let me give you a few examples from my own experiences.
Case 1: My cousin's streetwear store started using VANRY's NFT.
My cousin opened an original streetwear store in Hangzhou and was worried about how to establish a deeper connection with his fans. Last year, I mentioned VANRY's physical empowering NFTs to him. He was skeptical but gave it a try, creating a small batch of digital collectibles for the new season’s products, which were given out with clothing purchases. Guess what happened? That group of Gen Z customers actually started forming communities and exchanging collectibles just to collect different numbered NFTs, and the repurchase rate visibly increased. Now my cousin tells everyone, 'This is way more fun than a WeChat group, and this thing is 'forever' owned by the customers, it has commemorative significance.' You see, this is 'out of the circle': using digital rights to activate physical consumption and create new topics.
Disclaimer: Includes third-party opinions. No financial advice. May include sponsored content. See T&Cs.