A few days ago, I came across a piece of news that really energized me as an old esports fan and a blockchain observer: a well-known esports club officially announced a deep collaboration with VANRY. We won't name which one specifically, but those in the industry should have seen the news.


On the surface, this may seem like just a 'joint name' or 'brand collaboration'. However, based on my observations and involvement with VANRY during this time, I feel that this is definitely more than just slapping on a logo; it likely touches on a long-standing 'itch' in the gaming and esports industry.
I have been playing games and watching competitions for some years now. For us fans, our enthusiasm is real, spending money on skins, memberships, and merchandise is also real. But to be honest, apart from a pile of consumables and collectibles in hand, what deeper connection do we have left with our beloved teams, players, and game IPs? Can our support be quantified, recorded, and perhaps in the future create some unexpected value?
In the past, it was difficult. But now, VANRY seems to be offering a new way to play.
I believe that the core of VANRY's collaboration with esports teams is to do two things: one is 'confirmation of rights', and the other is 'co-creation'.
Let's talk about 'confirmation of rights' first. The esports field has a large number of high-value digital assets: a classic decisive moment in a match (highlight moment), a star player's signature move video, a set of commemorative championship skin... In the traditional world, these might just be a video or an image, with complex copyrights. Fans, apart from watching and spreading, find it hard to truly 'own' them. But through blockchain technology, VANRY can transform these contents into unique, clearly owned digital collectibles (NFTs). Teams can officially issue them, and fans can truly collect and hold them. This is not just a souvenir; it is a 'digital property certificate' permanently certified by the blockchain. This is of great significance for regulating the esports derivative market, combating piracy, and opening up new revenue models for clubs.
Now let's talk about 'co-creation', which is the part I am more excited about. Esports is not just about the players on stage competing, but also about the culture built together by millions of fans offstage. Our memes, secondary creative videos, tactical discussions, event hot comments... These massive amounts of user-generated content (UGC) are the most vibrant flesh and blood in the esports ecosystem, but their value has long been overlooked.
VANRY's vision might be: using its platform to allow these fan creations to be 'assetized' and 'positively incentivized'. For example, a fan-made post-match review video that goes viral across the internet can be certified as 'high-quality content' through community voting, and its creator can receive a special fan badge (on-chain certificate) or even some incentives. Another example is that teams can initiate a co-creation activity for 'new team logo design' based on VANRY, and the final selected works become official digital assets. The designers not only receive rewards but also permanently enjoy the on-chain record of this honor.
As a result, the relationship between fans and teams transforms from a one-way 'support and watch' into a two-way 'participation and co-construction'. Our passion, talent, and time investment are no longer just traffic and data for the platform, but may be converted into accumulative, transferable 'digital rights'. This deep emotional and value binding is something traditional fan economy struggles to achieve.
I see that the VANRY community is already passionately discussing specific landing scenarios. Some are brainstorming interactive 'event predictions' that make fans' prediction accuracy a brag-worthy on-chain achievement; others are imagining 'player growth medals' accompanying every milestone of star players.
All of this is based on VANRY's understanding of the 'entertainment asset value chain'. It is not just a tool for issuing NFTs; it aims to build a complete set of underlying protocols and open ecosystems that allow digital creation, IP, and fan interaction to be safely confirmed, freely circulated, and value-cycled.
Of course, all of this is still in the early stages, and specific product details and user experiences need to be polished step by step. But when I participate in community discussions, I can feel that both the project party and partners have a very clear direction: it is not about hyping concepts, but truly using blockchain technology to solve the core pain points of the entertainment industry, such as 'ambiguous value ownership' and 'shallow fan engagement'.
So, when I see a well-known esports team choosing VANRY, I do not see a simple commercial news. What I see might be the small beginning of a new way to play: in the future, every bit of passion we generate for love may leave a unique and more valuable mark in the digital world.
The combination of games and blockchain has always felt a bit like scratching an itch through the boot. But this time, starting from esports, which has the most digital and active fan base, VANRY may really find the key to that lock. I am very curious about this and willing to continue being an observer and participant.
@Vanarchain #vanar $VANRY