Today our guest is CryptoBosh (Yuriy Boshnikov) — one of the most recognizable crypto bloggers on Russian-language YouTube.
Unlike many who entered the industry through trading or a technical background, Yuriy came into crypto from the media side. Before 2022, he already had a successful YouTube channel and strong expertise in content creation.
When the bear market began, he saw crypto not just as hype, but as a growing tech industry with relatively low competition in high-quality content — and decided to apply his skills here. Today, his crypto channel has nearly 400,000 subscribers, and he combines blogging, education, spot investing, and real estate in Dubai.
— Yuriy, hi! I’m really happy to see you. Today I want to talk not only about the market, but also about your path in crypto. Many people know you as CryptoBosh — an influencer and media personality with a strong YouTube channel. As far as I know, you came into crypto in 2022 — meaning you entered right when the bear market started?
Yes, I caught the moment when everything started falling. But I came into crypto out of necessity: I had a previous business, I shut it down, and I was looking for a place where the money is right now. I was looking at where money is concentrated and where my expertise could be applied — at that time, it was media. I know how to create good content.
The niche I used to work in was already starting to “die,” while crypto is a developing industry — the technology keeps evolving — so the choice was obvious. I’m doing the same actions as before, but the result is massively bigger: competition is kind of a joke, and there are very few strong players willing to produce high-quality content for the audience.
— So you already had the media/content skill set?
Yes. Even before crypto, I created a YouTube channel to promote my website-building services. I experimented. And at some point I filmed a video that had nothing to do with websites — about a trip to Bali. It got 700,000 views.
And inside that video, I embedded an ad for my free website course. From that moment, I realized YouTube is a huge tool.
Before crypto, I already had a channel with 200,000 subscribers. And when I entered crypto, I created a new channel from scratch. Now it has almost 400,000 subscribers.
— There are bloggers who’ve been in crypto for 5–7 years but hit a ceiling. What’s the secret behind growth?
There’s no secret. It’s simple: “do it well — and it will be fine.” The main problem is that people don’t understand who they’re making content for.
From the start, I made content for beginners. I was a beginner myself. I was surprised that exchanges even have limit orders. And I wasn’t embarrassed about it.
Many “veterans” think beginners are stupid and don’t want to explain the basics. But I’m totally fine repeating things. That’s my job.
I analyze a lot:
— I watch the Western market
— I study thumbnails and presentation
— I track what “blows up”
— I test hypotheses
I write scripts myself. I have assistants, but the content is mine. I spend a huge amount of time on YouTube analyzing competitors.
Who wins? The one who works more and more systematically.
There’s no secret. Just: “do it well — and it will be fine.”
— Is your main audience beginners?
Yes. I speak their language. I don’t fly off into complex topics. Though I adapt to the market. For example, now there’s more trading content because that’s what people want.
Personally, I don’t like futures. But I don’t do what I like — I do what the audience needs.
— How do you understand what the audience is genuinely interested in? Is it feedback, analytics, or more intuition?
It’s more like “at my fingertips.” I watch the Western market a lot — I take many ideas from there. I track patterns: which topics perform well, what starts gaining traction. Then I look at what’s growing in the Russian-speaking space.
And I test it myself: I release a video and look at the reaction — subscriptions, comments, unsubscribes, hate. From the response, it’s immediately clear whether you hit the topic or not.
— You teach in parallel, and some of your materials are free. How is your system structured — from basics to advanced — and what do you ultimately earn money from?
Right now, I have a free course — a person watches the videos on YouTube, and that covers the basics. Then they can go deeper: there’s a trading chat subscription (€19 per month) where people trade and get futures education. And there’s a closed club — comprehensive work with spot, futures, portfolio building, and weekly reviews. The deeper part is led by a partner.
If we talk about income — my main income is blogger activity. Plus investments. There is advertising too, but now I only take projects I know personally or via recommendations — the market is harsh, and it’s easy to get into unpleasant stories.
In crypto, there are also many tools where you can earn even without investment — I have a separate pinned post about this in Telegram.
— Tell us more about your journey in crypto. Did you enter crypto with a big capital?
At that time, globally, there wasn’t much money. Every cup of coffee felt like “the last one.” There was some reserve, but definitely not for years — more like a minimal financial cushion. I already had financial literacy, so the pressure was there.
I entered crypto with small money. You can look at my first videos and Telegram posts — I didn’t delete anything. I was genuinely surprised: I bought a coin for $50, it grew to $75, I made $25 — and I was like, “wow, this is crypto, this is money.”
Over time, with practice, capital was gradually built. I don’t show everything publicly, but for example, you can see that I have around $50,000 sitting in spot bots. Everything accumulated step by step.
My approach is simple: slowly, with lower risk, calmly — and work a lot. I don’t know any other approach.
— If we summarize: is your strategy more mid-term or long-term? The main focus is spot and base assets? And how do you feel about the current panic around Bitcoin?
Yes. The core of my capital is in spot. No secret: the base is Bitcoin and Ethereum. From the very beginning, we built a portfolio around that. That doesn’t mean I didn’t buy altcoins — I have alts too.
If it drops — not a big deal. We’ll buy more or we won’t — we’ll see. I bought Bitcoin even when it was going up. My average entry used to be around $25K; now it’s closer to $30K.
Even now, when it’s 80-something — it’s still fine. When it was at the bottom, I simply didn’t have enough capital to buy. Now I’m ready.
— The market changes every 2–3 months: new trends, tools, restrictions. How do you adapt your education to these changes and stay on top of things?
Of course, you have to do it constantly. There are things that don’t change globally — for example, registering on an exchange. But even those we periodically rewrite so that interfaces are up to date.
For example, topping up via P2P used to be normal; now exchanges or swap services are often more convenient. We provide vetted options for different regions — Russia, Ukraine, Europe, Dubai — and quickly communicate all updates in Telegram: what you can do, what you can’t, where the risks are.
Telegram is the fastest way to stay in contact with the audience. I can record a voice message on the spot if something happens. And if it needs deeper explanation — I do a separate breakdown.
There are also unpopular tools where I don’t earn anything at all — for example, spot bots. No referral links, nothing. But I show them because I use them myself and they generate income for me.
— Most of your investments are in crypto. Do you also look at stocks or real estate?
I’m still learning about the stock market — how to structure everything properly and implement it. I haven’t shown it publicly yet.
But I do talk about real estate: I live in Dubai and bought apartments as investments. I have a separate YouTube channel called “NedvizhBozh,” where I share details about the Dubai market — there are lots of nuances.
Because one thing is to theoretically say how “great it is to buy real estate in Dubai,” and another is when you’ve bought one, then a second apartment and gone through the process yourself. I run everything through my own experience and my own money — I ask partners questions, figure out what’s good and what’s bad — and only then draw conclusions.
— Do you invest in precious metals — gold or silver? And how do you feel about gold as a “classic” asset in current conditions?
No, I haven’t gotten to it yet. And overall, precious metals have already “flown to the moon.” Even if it’s a decent long-term story, with gold there’s always the question: how do you store it?
If you buy paper instruments — it’s almost like stocks. If you buy bars — where do you store them? If through a bank — that’s trusting the bank, and that trust is questionable.
And if you have to relocate (which is popular now) — how do you transport it? Declare it, move it — complicated. I had a case: I was “pushing” gold, then had to leave Ukraine — I sold the gold, bought a Ural motorcycle, and left. As a living tool — fine. But storing gold in today’s situation, when you might need to move at any time, doesn’t feel great to me.
— Yeah, a Ledger is convenient in that sense — you carry it with you, and nobody really checks.
They might check, but they generally shouldn’t. There’s no law that prohibits carrying a Ledger across a border.
— But then there’s a security question. How important is it what kind of crypto you have on your wallet?
It’s very important that only “clean” crypto sits on your wallet. We don’t face this every day, but there are real cases: someone long ago received or sent crypto without thinking much, and years later they move to another country — and they run into problems because there were “dirty” transactions in the history.
— Right, because someone could have sent funds through an exchange and you don’t even know the origin…
Exactly. You can’t verify everyone. And in a couple of years it can “surface.” It’s a very scary situation.
That’s why I’m increasingly looking toward solutions with an intermediate wallet or service: you use it as a buffer, don’t keep funds there for long, and receive “clean” money on your main wallet from a legal entity — условно, from Binance. And I’m currently searching for these kinds of solutions.
— Are you planning new verticals? Or developing what you already have?
I look at what people need and find partners to implement it. For example, if a better exchanger appears — I switch it into the chain.
If the market changes and it becomes difficult to earn on spot — we go into trading. Since September 2025, we launched a trading chat: we filter traders, publish statistics, show reports.
If the market changes — we’ll change direction. Right now I don’t see any obvious new trends.
— Can we say your focus has shifted toward futures? Is that your strategy — to go where the market actually allows you to earn?
It’s not that everyone wants to trade futures — it’s just one of the few tools that really works right now. DeFi works, but with large capital.
Futures are short trades: intraday or максимум two days. You set up a setup — either stop-loss or profit. That’s the skill: making sure the stats of profits are higher than the stats of stops.
There’s no point forcing spot if the market is falling and everyone is getting “shaved.” If I give people tools that don’t work right now, they’ll lose money — and I’ll be responsible. My job is to choose what can work now. No guarantees — but you have to choose as carefully as possible.
— Do you feel like people are leaving crypto? Are views down?
For other bloggers — yes. For me, somehow I’ve managed to keep views стабильными so far. The English-speaking market is alive — but I’m nobody there. In the Russian-speaking space, we’re holding on.
— What would you advise someone with a small capital — how not to blow the deposit and become profitable over time?
It’s simple: take all the free education that exists. Then look at paid options. Join communities to stay in the information flow, get актуальные updates, and understand the market pulse.
Don’t go into futures with 90% of your capital — максимум 10%. The rest — lower-risk instruments. I moved gradually myself: chose tools with lower returns and lower risk, worked over time. Over four years, I got a financial result simply because I work consistently. There’s no secret.
Plus окружение: clubs, strong people, constant immersion in the market. And focus only on what brings money and value to the audience.