Gen Alpha, which makes up 25% of the world’s population, is quickly edging closer to becoming the dominant economic force https://www.bloomberg.com/news/articles/2026-02-17/gen-alpha-born-between-2010-and-2024-is-driving-consumer-spending?taid=69943e818d6c4d0001348849&utm_campaign=trueanthem&utm_content=business&utm_medium=social&utm_source=twitter