Mark Cuban is warning that the traditional software business is heading for a major reset. He argues that rigid Software as a Service products are losing relevance as artificial intelligence shifts value away from static tools and toward deep personalization.

Speaking on a recent podcast, Cuban said businesses will no longer bend their workflows to fit software. Instead, AI systems will adapt in real time to how each company actually operates. Even large players like Microsoft Corp. are moving toward more usage specific platforms rather than one size fits all software.

That shift is already showing up in markets. Software focused ETFs have struggled in 2026, reflecting concerns that legacy SaaS models may face long term pressure as customization becomes the norm.

Cuban does not see this as bad news for workers. He believes the biggest opportunity is not building new AI models but helping companies apply existing ones. Millions of small and mid sized businesses lack the expertise to deploy AI effectively, creating demand for people who can translate technology into practical results.

He calls this emerging role the technical translator. With tools from companies like OpenAI and Alphabet Inc. becoming more powerful, Cuban says nearly every company will need someone who knows how to customize AI to real business problems.

In his view, the future of tech jobs is not writing software, but making AI actually work where it matters.