I saw a friend trying to play a blockchain game on Saturday. She makes a living creating iOS apps. Within four minutes, she had to deal with a seed phrase screen, a gas fee approval popup, a bridging transaction that required confirmation twice, and a token swap that needed her to connect a second wallet. She closed the tab. Instead, she opened Steam. This kind of thing happens every day to millions of people. Yet, we still pretend the issue is just about marketing.
The entire concept of GameFi is based on a lie we keep telling ourselves. We think regular people will endure the crypto infrastructure just to own something... they won't. Not now, not ever. As long as someone has to think about gas fees, seed phrases, or which network their wallet is connected to, they will stay away forever. Every chain that claims to attract a billion users is building a door that 99% of those users will never use.
VanarChain has addressed this issue. They made a decision that sounds simple but is actually very difficult to accomplish. They want to make the blockchain invisible. Not just hidden behind a better interface. Truly invisible. When someone uses a Vanar-supported application, they should not even know they are using blockchain. Ownership of items happens automatically in the background. Transactions occur without any pop-ups. The entire crypto system is like pipes in the wall. Essential, but invisible.
This is really different from what other blockchain games do. They try to put every action of each player on the blockchain as if it were an achievement. Recording every little thing on a public ledger is not innovation. It is a waste of money that creates problems. Vanar's approach treats the blockchain as the backend of consumer applications, rather than something users should be excited to see.
Vanar's collaboration with partners showcases their future direction. By partnering with DeFi protocols and yield farms, they are collaborating with traditional brands that already have a large user base. This makes sense. They are not trying to convert those who already understand cryptocurrency. Instead, they are providing seamless blockchain infrastructure for Web2 companies, so that their users won't even notice any changes. Brands take care of users. Vanar takes care of the ownership layer. Users just need to use the products.
Ethereum L2 technology can technically achieve this. But their system still has too much friction for ordinary users. When people make purchases or redeem points, they need to complete them quickly and cheaply, without needing to confirm anything. Vanar is optimized for entertainment and media, where the quality of the experience determines whether users stay or leave.
The biggest risk is that Vanar needs to get its partners to actually use their system. If the brands they collaborate with do not start using Vanar, none of this will work. The logos on the website look nice, but they are not the same as actual transactions. I looked at the on-chain data. There is still a significant gap between the announced partnerships and the actual traffic they are receiving. If these brand integrations do not translate into user activity, Vanar will just be an expensive idea with no way out.
The issue is not whether Vanar is excellent today. The issue is whether the next wave of consumer blockchain adoption comes from the infrastructure or from trying to make ordinary people understand gas fees. Whenever someone attempts to use blockchain and fails, this question is answered in this way.
The billion users that everyone promises will never download a wallet. They will use applications running on blockchains they have never even heard of. Whoever builds this layer will win.