How do I get it? What is the way?

Binance has announced the shares of subscribers for the token $ZKC that was launched today.
The Binance platform distributes tokens when new tokens are launched through the launch pool. The process is very simple; all you have to do is keep your $BNB tokens in a secure asset wallet, and you will be subscribed directly without any hassle. When new tokens are launched, the participation percentage for each subscriber will be calculated, and the free tokens will be distributed based on your wallet balance.