U.S. President Donald Trump filed a lawsuit against the New York Times for $15 billion, accusing the publication of defamation and damage to his reputation related to the meme coin $TRUMP . The lawsuit, filed on September 16, 2025, in a Florida court, claims that the articles and book “Lucky Loser,” written by reporters Suzanne Craig and Russ Buettner, contained false statements about his business successes and cryptocurrency project. Trump calls the Times “the mouthpiece of the Democratic Party” and accuses it of willfully damaging his brand, including the value of Truth Social shares and the TRUMP token, which is trading at $8.57.
The lawsuit refers to editorial articles, particularly the support of Kamala Harris before the 2024 elections, as part of a “decade-long campaign of defamation.” Trump's lawyers claim that the reports caused “significant economic damage,” while the Times dismisses the allegations, calling the lawsuit an attempt to intimidate journalists. This is not the first instance: Trump previously sued the Wall Street Journal and other media, seeking damages.
Experts doubt the success of the lawsuit due to the protection of free speech in the U.S., but it underscores the growing influence of meme coins in politics. TRUMP, launched before the 2025 inauguration, has become a symbol of Trump support, and the scandal may affect its market dynamics.
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