Visa's strategy to dominate "Onchain Finance": stablecoin lending
Visa is accelerating its offensive in the crypto ecosystem, specifically targeting the convergence between traditional finance (TradFi) and decentralized finance (DeFi). The company is forging a new term, "Onchain Finance," to signify this fusion and its central role in it.
The payment giant has just released a strategic report, "Stablecoins Beyond Payments," which identifies stablecoin lending as a major growth axis. This sector has already proven its potential, facilitating over 670 billion dollars in loans globally through DeFi mechanisms.
Visa's goal is clear: to capitalize on this momentum by providing critical infrastructure. The company proposes using its position to interconnect established financial institutions (banks, credit funds) with DeFi's programmable lending protocols, governed by smart contracts.
By positioning itself as the provider of data, compliance, and infrastructure necessary for these transactions, Visa secures an indispensable role in the next generation of the credit market.
