Last month, I attended an offline event for a Web3 game and met a few friends from Southeast Asia. They are all operating local gaming guilds. During our conversation, I found out that many of them are actually part of the YGG regional guild network.
YGG currently has 8 regional guild partners covering Southeast Asia, Latin America, Eastern Europe, and other regions. This expansion model is interesting; instead of YGG opening branches in every location, they collaborate with local teams, allowing them to use the YGG brand and resources.
The benefits of this model are obvious. First is localization; the gaming culture, payment habits, and regulatory environment vary in each region, and local teams understand how to operate better. Second is cost; there’s no need to maintain a team, reducing expansion risks. Finally, speed; they can develop in multiple regions simultaneously instead of one by one.
One case I learned about is YGG SEA (Southeast Asia). They have business in the Philippines, Indonesia, and Vietnam, managing thousands of players. Many of these players are encountering cryptocurrency for the first time, entering through gaming. YGG SEA not only provides gaming assets but also offers education and training, teaching players how to use wallets and how to trade.
But this model also has challenges. The biggest issue is brand consistency. Each regional guild has its own operating style; how can we ensure they all meet YGG's standards? If a regional guild encounters problems, will it affect the reputation of the entire YGG?
There is also the issue of profit distribution. Regional guilds use YGG's brand and resources, but how are profits shared? How is decision-making power distributed? These all require meticulously designed mechanisms for balance.
I looked at the on-chain data and found significant differences in the activity levels of different regional guilds. The guilds in Southeast Asia are the most active, followed by Latin America, while other regions are relatively less active. This may be related to local economic levels and the acceptance of crypto. In some developing countries, the appeal of Play-to-Earn is greater.
YGG's approach is to provide technical and financial support while allowing regional guilds to operate independently. This is somewhat similar to McDonald's franchise model, where the headquarters provides the brand and standards, and the franchisees are responsible for specific operations.
Through collaboration with games, Web3 infrastructure projects, and guilds, YGG addresses the major challenges in the gaming industry. This network is not a simple alliance but an ecosystem with common interests. Every participant can benefit from it, ensuring the stability of the network.
Interestingly, some regional guilds have started to develop their own characteristics. For example, some focus on certain types of games, while others focus on specific user groups. This specialization makes the entire network more efficient.
However, I have also noticed a problem: the collaboration between regional guilds is still insufficient. Each guild develops in its own territory, with little cross-regional cooperation. This may miss some opportunities, such as cross-regional tournaments and player exchanges.
From the perspective of YGG tokens, the regional guild network increases the use cases for the tokens. Each guild requires YGG tokens to participate in governance and obtain resources. This creates real demand rather than pure speculation.
I think this decentralized expansion is the right choice. Web3 itself is decentralized, and operating in a centralized way feels awkward. Allowing teams in various regions to develop independently while maintaining loose connections may be the most suitable model.
However, there are still many details to refine at the execution level. For example, how to evaluate the performance of regional guilds? How to handle disputes? How to ensure fair distribution of resources? These all need time to explore.
In the long run, if YGG's regional guild network succeeds, it could become an important infrastructure for Web3 gaming. Imagine a global gaming guild network where any new game can quickly gain users through this network. This vision is grand, but achieving it is not easy.
Currently, YGG seems to be walking this path steadily. They are not rushing to expand but are choosing quality partners. This caution is rare in the crypto industry. I hope they can maintain this pace and steadily build this global network.
@Yield Guild Games #YGGPla $YGG
