The lack of depth in trading leads to the situation where your trading counterpart is a garbage consortium of market maker exchange projects, rather than another trader. This results in such circumstances until another trader engages in a trade against your position that exceeds your holdings, which could potentially lead to your profit, or at a price between you and another trader, where both sides could incur losses. Apart from a few tokens, everything else in this market is openly known, but everyone believes that they can make money off of this person.