Morgan Stanley is speeding up its push into crypto, with plans to roll out Bitcoin, Ether, and Solana trading on its E-Trade platform and to build a proprietary digital wallet. The bank has also filed for its own crypto ETFs, pointing to a much tighter integration of digital assets across its trading and wealth-management operations.

Supported by evolving regulations and continued infrastructure investment, this shift highlights a larger change on Wall Street: major financial institutions are no longer treating crypto as a niche experiment, but as a strategic, long-term pillar of their core business.

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