In 2026, traditional financial firms such as BlackRock, Revolut, and Robinhood are aggressively expanding their crypto teams to capture market share amid lighter regulations introduced in 2025. Crypto-native companies like Coinbase and Kraken are intensifying competition by developing new services and acquiring smaller firms to maintain dominance. Regulatory support from the US government, including new stablecoin laws and favorable appointments, is driving a significant shift in the financial industry's approach to cryptocurrency.

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