Pump.fun is revamping its creator-fee system after determining that existing incentives favored low-risk memecoin launches over active trading, which it considers vital to the platform’s long-term health. Co-founder Alon Cohen said the previous Dynamic Fees V1 model boosted onchain activity and attracted new builders but failed to change behavior among most deployers.

The platform is now introducing creator fee sharing, flexible post-launch fee settings, and expanded control for teams, while signaling a shift toward a market-based approach where traders decide whether creator fees are justified. The changes come as activity on Pump.fun surges, with nearly 30,000 tokens launched in a single day, and more incentive rebalancing planned ahead of 2026.