Maotai Levels Up: New Digital Tech Arm Launched 😳

Guizhou Maotai, that iconic Chinese baijiu powerhouse, just spun off a wholly-owned subsidiary called Ai Maotai Digital Technology Co. with a hefty 6 billion yuan (about $840 million) in registered capital. 0 Set up on Jan 1, 2026, it’s eyeing stuff like blockchain software, industrial internet data services, live streaming tech, and even selling integrated circuit chips. 2 Basically, they’re branching out from just making premium booze to dipping toes in the digital world.

This feels like a savvy pivot – Maotai’s already a beast in the liquor game, but going tech could help with things like secure supply chains via blockchain or hyping products through live streams to fans. In today’s economy, diversifying beats sticking to one trick, especially with China’s push on digital innovation. Could be a win if they play it right, but it’ll be interesting to see if it boosts their stock or just adds buzz.

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