#StrategyBTCPurchase
🔶Strategy: A New Kind of Corporate Enterprise🔶
Since its name change from MicroStrategy in February 2025, the company has redefined its corporate essence.
🔸It is neither a mere Bitcoin holder nor a software company that simply invests in cryptocurrencies.
🔸Strategy presents itself as a new model of corporate enterprise whose primary business is developing, promoting, and capitalizing on the Bitcoin ecosystem to create long-term value.
🔷The Three Pillars of Its "Bitcoin Development" Identity
🔹1. As a Corporate Accumulator: The Bitcoin Treasury
This is the most visible function. Strategy is the "world's first and largest corporate Bitcoin treasury." It has systematically acquired over 687,000 bitcoins, solidifying its position as the largest corporate holder. Its stated goal is to approach 700,000 BTC in reserves—a systematic accumulation that goes beyond speculation: it is a corporate-scale investment thesis on Bitcoin as the best long-term store of value.
🔹2. As a Corporate Evangelist: "Bitcoin for Corporations"
Strategy does not keep its strategy secret; it actively promotes it. Through the "Bitcoin for Corporations" initiative, it hosts conferences and shares open-source documents so other companies can replicate its model. It positions itself as the pioneer who paved the way for other public corporations to adopt Bitcoin. This evangelistic work establishes Strategy not just as a user, but as a leader and enabler of corporate Bitcoin adoption.
🔹3. As a Technology Company: The Software Platform
Although Bitcoin remains central, Strategy continues operating its business of cloud-based enterprise intelligence and AI software. The company argues that the combination of its 35 years of technological expertise and its Bitcoin strategy creates a unique opportunity for innovation and value creation.
