Main Takeaways
Binance Seeds is an early-career program built to accelerate growth through instilling ownership and high standards, and Naomi’s journey shows what that looks like in practice.
After pivoting into crypto through a referral, she grew from Customer Service Agent to Shift Leader within six months, learning fast in a high-bar, high-pace environment.
She later transitioned to the Admin team, bringing a user-focused mindset inward and using employee feedback to shape a workplace where people can connect, reset, and do their best work.
Binance Seeds is our early-career program designed to nurture talent and accelerate employees’ professional growth. It features two tailored tracks: the Pioneer Talent Program for early-career candidates, and the Binance Accelerator Program for recent graduates and students.
This blog series, Seeding Success, brings to life the program graduates’ real stories of early-career growth, ownership, and impact. While the Binance Seeds program launched in 2025, the commitment behind it has been years in the making, and these stories help show that continuity.
Naomi’s is one of such stories: a career pivot into crypto through a referral, rapid growth through the ranks of Customer Service, and a second transition to an Admin role focused on the employee experience.
A Career Reset and Pivoting Into Binance
Before Binance, Naomi worked as a restaurant hostess, keeping day-to-day service running through constant customer interaction. At the same time, she was studying interior design, but it wasn’t clicking. “I didn’t feel like I was learning much or enjoying the path I was on, so I started looking for a new direction,” she said, and that impulse became the start of a new chapter.
The pivot came through a referral from her cousin, who was already at Binance. He introduced her to the platform, helped her set up an account, and encouraged her to apply for a Customer Service role. Naomi hesitated, unsure if she could succeed without crypto experience. “I was nervous because I didn’t have experience in crypto and worried I wouldn’t be able to help others without that knowledge. But I decided to give it a try.”
Around the same time, she noticed some designers she followed had been experimenting with NFTs. She realized that Binance was part of that exciting world on the intersection of technology and art, making the leap feel even more worthwhile. This is the kind of career move Binance Seeds is designed to support: a purposeful, value-driven leap into a dynamic space where you can learn fast, grow quickly, and make an impact where it matters most to you.
Learning Fast in Customer Service
Naomi joined Binance as a Customer Service Agent in 2022. With limited crypto knowledge, she leaned on her shift leader, stayed focused, and built confidence through consistent performance.
In Customer Service, Naomi was motivated by the human moments behind the queue. “The moments that stayed with me most were when a user came in stressed or confused, and left the conversation relieved,” she said.
Six months in, a Shift Leader role opened, and Naomi earned it. She moved from resolving individual cases to leading a team and owning performance across teams. “The biggest shift was that the team’s results became my results,” she explained. At Binance, people are trusted with real responsibility early, and the bar rises with it.
Learning to Lead
Naomi’s first year as a Shift Leader was a major adjustment. As a first-time people manager, she ran into a familiar truth: effort alone doesn’t automatically translate into outcomes. “I was working overtime, coaching and sharing tools, but I wasn’t seeing the progress I expected,” she shared.
That realization reshaped how she led. She learned to set clearer expectations, give more direct feedback, and address underperformance immediately. When her manager saw an opportunity to better align her strengths with team needs, he suggested a new team assignment. Over time, she transitioned across the Polish and later the German line, strengthening her ability to adapt across cultures, communicate standards more directly, and act sooner when outcomes were stagnant.
One manager accelerated her growth by setting a high bar and giving her real ownership. “His approach was basically: it’s your team, you decide,” Naomi shared. The combination of autonomy, trust, and high standards pushed her to think ahead and act decisively. The lesson that stayed with her was that supporting people means being honest, setting clear expectations, and safeguarding team outcomes.
Unlocking Growth and Results
Over time, Naomi’s scope and impact grew in visible steps, reflected through three promotions from 2023 to 2025. When asked what consistently unlocked that growth, she pointed to two constants – dedication and follow-through.
“When I set a goal, I commit fully and put in the work to reach it.”
In other words, her story is about committing to the work in front of her, raising the bar, and staying resilient through the moments outside of her comfort zone.
Naomi’s Second Transition
While growing in Customer Service, Naomi kept an eye on Admin roles. Naturally empathetic and drawn to creating a positive environment, she applied again when the opportunity arose, seeing it as the next step in her growth.
Naomi joined the Admin team in 2025, shifting from customer escalations to enabling employees by improving the workplace experience and supporting internal stakeholders across the business. In this role, being user-focused means catering to Binancians’ needs – she listens, guides people to the right team, and helps them move forward without feeling stuck. While the “tickets” look different, the goal remains the same: help someone move forward. Sometimes it’s solving a practical problem, other times, it’s creating moments – like in-person meetups – to make collaboration easier.
Her work also focuses on building a supportive workplace: spaces where people can reset and events that foster connections and lasting relationships. Since joining Admin, Naomi has become a trusted partner on key initiatives, including the Global Travel Task Force, and is recognized for her responsiveness, work ethic, and attention to detail in employee engagement and event coordination.
Feedback is her clearest signal of impact. Post-event reflections help her see what worked, identify patterns, and adjust future initiatives so the office and events continue to genuinely support teams.
Final Thoughts: Binance Seeds’ Mission
Naomi’s story starts with a referral, but it’s defined by steady growth and intentional transitions, a trajectory built on commitment, resilience, and the hunger to learn on the job. She has gone from a crypto newcomer to a first-time leader, bringing a user-focused mindset to improving the workplace experience.
This mindset and the successful cultivation of emerging talent is what our Seeds program is all about.
Whether you’re already a Binancian today or thinking about joining tomorrow, success at Binance is built on four key pillars: commit with intent, learn quickly, aim higher with every milestone, and lead with the user in mind.
Curious about Binance Seeds and how we’re building the next generation of talent in crypto? Read Binance Seeds: Growing the Next Generation of Crypto Talent to learn more about the program and its two tracks. Explore opportunities with Binance Seeds today!
Further Reading
Binance Seeds: Growing the Next Generation of Crypto Talent
Making It Count: How Bola Turned a Short-Term Opportunity With Binance Into a Full-Time Win
How Binancians Are Fostering Accountability Through Radical Candor